Congratulations to our friends at FCB. The agency is off to its best-ever start during the first day of the Cannes Lions International Festival of Creativity, taking home 21 Lions.
FCB Health Network was crowned “Healthcare Network of the Year” with its AREA 23 unit receiving the prestigious “Healthcare Agency of the Year” honour and the Grand Prix in the category of Pharma – Regulated for “SICK BEATS.”
The Pharma Grand Prix is awarded infrequently at the festival, further highlighting the significance of this year’s win.
AREA 23 counts 11 Cannes Lions to date this year, inclusive of the Grand Prix, with six campaigns receiving awards: ‘SICK BEATS,’ ‘See Sound,’ ‘The Inevitable News,’ ‘Trapped,’ ‘Unbreakable’ and ‘Fighting for Words – The First Posters to Help Treat Aphasia – ‘Sheep.’’
FCB Chicago came out of the gate strong on the first day with ‘Boards of Change,’ on behalf of the City of Chicago, garnering four impressive awards including a Gold Cannes Lion in Design – Event Storytelling and a Gold Lion in Outdoor – Live Advertising and Events. “Boards of Change” launched last year at the height of racial tension and political divide in the United States.
The campaign repurposed plywood boards that barricaded storefronts during the protests, filled with messages and cries for justice — seen by many as symbols of destruction — and transformed them into voting booths. The booths inspired residents in dozens of traditionally low-turnout neighbourhoods to register to vote, and ultimately head to the polls to drive change.
FCB Interface’s renowned campaign ‘The Punishing Signal,’ on behalf of Mumbai Police, was honored with five wins including a Gold Cannes Lion in Health & Wellness – Non-profit/Foundation-led Education & Awareness. The campaign tackles the noise pollution in the city of Mumbai as a result of Mumbaikars honking even when the traffic signal is red.
Please refer to the charts below for full information on today’s honors:
Stay with Reel 360 for the 2021 virtual Cannes Lions coverage.