Public Enemy’s Flavor Flav is in the house and is putting women’s hockey on the clock, in the best possible way. Ahead of the inaugural SHE Weekend event in Las Vegas, the hip-hop icon gifted Olympic ice hockey star Hilary Knight one of his signature custom clock necklaces in recognition of the U.S. women’s national ice hockey team’s gold medal win at the 2026 Winter Olympics.
The moment took place at SPORT BEACH during the Cannes Lions Festival of Creativity, where Flav and Knight were attending an event hosted by 72andSunny. The agency partnered with Flav to create the brand design, look, and feel for SHE Weekend, and the custom clock necklace features that branding.
Receiving a custom clock from Flavor Flav is a rare honor. Knight is reportedly just the seventh person to receive one, joining a select group that includes Taylor Swift, Billie Eilish, and Jordan Chiles. Watch below:
Knight and the U.S. women’s national ice hockey team helped inspire SHE Weekend, which will take place July 16 through July 19 in Las Vegas. The event was born out of Flav’s ongoing support for women’s sports and his public call for the team to receive a proper celebration after its Olympic win.
Both the men’s and women’s U.S. ice hockey teams won gold at the 2026 Winter Olympics. According to the campaign, after President Donald Trump called to congratulate the men’s team but did not extend the same invitation to the women’s team, Flav responded with a public offer to celebrate the women himself.
“If the USA Women’s Hockey team wants a real celebration and invite, I’ll host them in Las Vegas,” Flav wrote. “Do some nice dinners and shows and good times. I’m sure I can get a hotel and airline to help me out here and celebrate these women for real, for real.”
That post helped spark what has now become SHE Weekend, a Las Vegas celebration centered on the athletes and the broader visibility of women’s sports.
Flav has become one of the most visible celebrity advocates for women athletes, particularly at the Olympic level. His latest gesture to Knight continues that support while turning the SHE Weekend branding into a wearable cultural object.
The Cannes moment also gave 72andSunny a high-profile platform for the campaign’s design work. By pairing Flav’s instantly recognizable clock iconography with the SHE Weekend identity, the agency helped create a symbol that connects sports, music, entertainment, and brand storytelling.
Knight, one of the most decorated players in U.S. women’s hockey history, now wears a clock that doubles as both a personal tribute and a reminder of the larger mission behind SHE Weekend: celebrating women athletes loudly, visibly, and on their own terms.
SHE Weekend will take place July 16 through July 19 in Las Vegas.
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