BK, Germany offers free whopper to spoil ‘Star Wars’

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Talk about having a last meal. Created by Hamburg agency Grabarz & Partner, Burger King Germany is offering free Whoppers to fans… for a price – spoil Star Wars: The Rise of Skywalker before it opens on December 18. Oh, BK.

I’d rather get my hand chopped off by Darth Vader.

However, that’s me. If you’re a brave (or stupid) fan of the force who is prepared to read spoilers for the films out loud (following a brutal beatdown at the hands of geeks worldwide) before the premiere will be rewarded with a flame-grilled Whopper.

For the first time, BK is using voice recognition in its app to activate the promotional coupon. Using the app and voice recognition, allows guests of the QSR to read the spoilers aloud. The app checks the content and the guest gets the exclusive voice-controlled coupon from.

The online film for the campaign was shot in a specially designed spoiler restaurant, to which Burger King invited true Star Wars fans.

The entire restaurant and all the products contained revealing hints. Every product name on the menu board, every name tag, straws, fries and even the WiFi password contained spoilers.

The product packaging also had hidden spoilers, some of which were rendered by a sound chip while opening the pack. Watch below:

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“Although this time the Whopper demands a galactically high price, it is definitely worth it. Using modern voice recognition, integrated in our app for the first time, we are offering guests entertaining added value,” explains Klaus Schmäing, director marketing at BK Deutschland GmbH.

He adds, “Burger King welcomes fans of the science fiction adventure back to Earth with immediate effect – in this spirit, may the Whopper be with you.”

I’m not sure if there is an overpopulation problem in Germany, but they won’t have that problem if fans spoil a film that’s some 40 years in the making.

May the force be with them. Really with them.

CLIENT: BURGER KING, Germany

DIRECTOR MARKETING: Klaus Schmäing

HEAD OF BRAND MARKETING: Benedikt Lemsky

MANAGER DIGITAL MARKETING COMMUNICATIONS: Kira Hamer

JR. MANAGER MARKETING COMMUNICATIONS: Paula-Isabelle Stahlhut

SENIOR MANAGER MARKETING: Nikolaus Haindl

AGENCY: Grabarz & Partner

CCO: Felix Fenz

GROUP CREATIVE DIRECTORS: Jakob Eckstein, Matthias Preuß

DIGITAL: Stephan Gerbeth, Lynn Darlison, Cagatay Bahar, Jan Szidat

ART: Tiago Beltrame, Erwin Lorenz

COPY: Nian He, Katharina Haller

ACCOUNT: Denise Ewald, Janik Pahl, Wolf Bockelmann

STRATEGY: Irene Aniteye

MOVING IMAGES: Ulrich Witt

DIGITAL AGENCY: setup GmbH

PRODUCTION COMPANY: Rabbicorn Films GmbH

POST PRODUCTION COMPANY: Slaughterhouse GmbH

PR AGENCY: Emanate GmbH

SOURCE: Grabarz and Partner

Contact Colin Costello at colin@reel360.com

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