And here the Reel 360 Team thought Burger King‘s tagline was, “Your Way, Way Better.” But in Jackson, Michigan a Burger King has reportedly traded in its trademarked tagline for an anti-vaccination message. The company is reportedly investigating a local franchise that created a message underneath the BK sign encouraging passersby to honk if they are against wearing masks and getting vaccinations.
According to Michigan Live, the sign in front of the Burger King at 1625 E. Michigan Ave. displayed the message on Thursday, Aug. 5, that read, “Honk if you are against forced mask & forced jab.” Some cars passing reportedly could be heard honking their horns in support of the sign’s message.
Currently, Burger King requires all team members to wear masks in the restaurant, regardless of vaccination status, in areas of substantial or high transmission as defined by the U.S. Centers for Disease Control and Prevention, according to the corporate spokesperson.
However, not all employees were wearing masks. According to MI Live, the QSR’s manager refused to comment on the sign.
Reel 360 received this statement from BK headquarters. “We’ve been in communication with the franchisee who is further investigating this incident. Protecting the health and safety of team members and guests has been our top priority since the beginning of the pandemic. And, following recent CDC guidance, masks are mandatory for all Burger King team members, regardless of vaccination status, in areas of substantial or high transmission as defined by the CDC.”
Jackson County, where Burger King is located, is one of 24 counties in Michigan listed with a substantial COVID-19 transmission rate, according to CDC data as of Aug. 4.
The sign had been changed Friday, Aug. 6, to read, “Open interviews Monday 3 PM.” Wondering if it’s for a managerial position.