Burger King introduces Impossible Chick’n Sandwich

Impossible
(Courtesy Burger King)

For years, guests have loved the famous taste of the Original Chicken Sandwich (OCS) at Burger King. Now, starting August 22, BK guests in Cincinnati, Ohio, can get their hands on the first-ever plant-based version of the classic – introducing the Impossible Original Chick’n Sandwich.  

This latest innovation is available for a limited time only and comes after years of offering twists on the classic – including the Italian OCS, Spicy OCS and Teriyaki OCS.

The Impossible Original Chick’n Sandwich features the crispy, juicy taste Burger King uests love, but with a plant-based chicken patty instead—seasoned to perfection ad topped with shredded lettuce and creamy mayonnaise all on a toasted sesame seed bun. 

Burger King and Impossible Foods have been pioneering plant-based innovation since the launching the Impossible™ Whopper in 2019 and testing Impossible Nuggets made from plants in 2021 – and are excited to add the Impossible Original Chick’n Sandwich to that list.  


REELated:


“Fast food is 100% the best area to switch to vegan,” vegan chef James Lewis told The Guardian: “The chains are often sneered at by people but they are setting the trends here. There’s no point starting a vegan chain because once McDonald’s figures out how to make a good vegan burger, they will think: ‘What’s the point in the cost of keeping all these animals when we can make it just as good and grow it in the ground?’

According to the Nation’s Restaurant News, plant-based food has big global projections, ranging from $25 billion to more than to $95billion globally by 2030. Sales of plant-based foods in the U.S. climbed 54% since 2019, according to the Plant Based Foods Association. In 2021, that growth slowed somewhat due to the same supply chain disruptions that impacted most ingredients. Still, sales of plant-based foods grew 6.2% in 2021 to a high of $7.4 billion.

While Burger King has not revealed much about its plant-based sales, the QSR has made it very clear that it sees meat-free products as a key part of its future.


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Impossible
(Courtesy Burger King)

For years, guests have loved the famous taste of the Original Chicken Sandwich (OCS) at Burger King. Now, starting August 22, BK guests in Cincinnati, Ohio, can get their hands on the first-ever plant-based version of the classic – introducing the Impossible Original Chick’n Sandwich.  

This latest innovation is available for a limited time only and comes after years of offering twists on the classic – including the Italian OCS, Spicy OCS and Teriyaki OCS.

The Impossible Original Chick’n Sandwich features the crispy, juicy taste Burger King uests love, but with a plant-based chicken patty instead—seasoned to perfection ad topped with shredded lettuce and creamy mayonnaise all on a toasted sesame seed bun. 

Burger King and Impossible Foods have been pioneering plant-based innovation since the launching the Impossible™ Whopper in 2019 and testing Impossible Nuggets made from plants in 2021 – and are excited to add the Impossible Original Chick’n Sandwich to that list.  


REELated:


“Fast food is 100% the best area to switch to vegan,” vegan chef James Lewis told The Guardian: “The chains are often sneered at by people but they are setting the trends here. There’s no point starting a vegan chain because once McDonald’s figures out how to make a good vegan burger, they will think: ‘What’s the point in the cost of keeping all these animals when we can make it just as good and grow it in the ground?’

According to the Nation’s Restaurant News, plant-based food has big global projections, ranging from $25 billion to more than to $95billion globally by 2030. Sales of plant-based foods in the U.S. climbed 54% since 2019, according to the Plant Based Foods Association. In 2021, that growth slowed somewhat due to the same supply chain disruptions that impacted most ingredients. Still, sales of plant-based foods grew 6.2% in 2021 to a high of $7.4 billion.

While Burger King has not revealed much about its plant-based sales, the QSR has made it very clear that it sees meat-free products as a key part of its future.


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