This is the funniest spot I have seen in a long time. Like, legit funny. Uber is rolling out its first-ever campaign, from Special US, for Uber One for Students, featuring Succession star Brian Cox. In the new comedic spots, Cox arrives on a college campus, not for the degree or campus life but for the unbeatable discounts Uber One offers on food and rides.
The 78-year-old actor isn’t enrolling in college for a degree. He isn’t enrolling for the campus experience. Brian Cox is in college for the discounts on tacos and lattes on the quad. The 78-year-old fish-out-of-water is majoring in smoothies, minoring in pizza, and getting discounts on rides with Uber One for Students – a membership so good, it’s worth going back to college for.
Watch the David Shane-helmed spot below:
Launched earlier this year, Uber One for Students offers the perks of Uber One at half the price, giving members a $0 delivery fee, up to 10% off orders, 6% Uber One credits on rides, and exclusive member discounts—all for just $4.99 per month.
This campaign also builds on a nationwide campus tour that introduced “The One Shop” pop-up to colleges, where students enjoyed exclusive deals and experiences designed to engage them with Uber One for Students.
The campaign will span TV, OLV, social media, digital channels, out-of-home advertising, and audio, raising awareness of Uber One’s student-centric benefits.
CREDITS:
BRAND: Uber
- Vice President, Global Marketing: David Mogensen
- Global Executive Creative Director: Danielle Hawley
- Head of Marketing, North America: Georgie Jeffreys
- Head of Integrated Marketing Campaigns, North America: Liza Keller
- Marketing Lead: Romy Moeller
- Global Creative Lead: Ecole Weinstein
- Senior Marketing Manager: Liv Coe
- Social & Digital Marketing Lead: Kaitlyn Mendoza
- Global Copywriter: Sydney Lindsay
- Director of Communications: Becky Katz Davis
AGENCY: Special US
- Partner / Chief Creative Officer: Matthew Woodhams-Roberts
- Partner / Chief Creative Officer: Dave Horton
- Partner / CEO: Kelsey Hodgkin
- Partner / Chief Production Officer: Vic Palumbo
- Creative Director: Alice Blastorah
- Creative Director: Josh Hacohen
- Associate Creative Director: Laura Beck
- Associate Creative Director: Ryan Siepert
- Senior Designer: Charmaine Cheng
- Senior Producer: Nat Bricker
- General Manager: Lily Waters
- Senior Account Director: Bella Timar
- Management Supervisor: Sarah Newton
- Group Strategy Director: Janet Shih
- Creative Operations Manager: Bryn Wensley
PRODUCTION COMPANY: O-Positive
- Director: David Shane
- Executive Producers: Ralph Laucella, Marc Grill
- Producer: Nell Jordan
- Director of Photography: Christopher Sabogal
- Production Design: David Lee
EDIT: Union Editorial LA
- Lead Editor: Graham Turner
- 2nd Editors: Justin Quagliata, Joe Hughes
- Assistant Editor: Julia Armine
- Producer: Lillian Ghodoushim
- Head of Production: Dani DuHadway Spagnoli
- Managing Director: Michael Raimondi
FINISH: Framestore
- Comp Supervisor / Online Flame Lead: Matt Dobrez
- Comp Artists: Carlos Adarraga Gomez, Toby Brockhurst, Jason Gottlieb, Attilio Bonelli, JinHee Aloi, Yachan Yuan Mon
- Executive Producer: Brittney Walker
- Senior Producer: Andrew McLintock
- Production Coordinator: Jackie Wingo
COLOR: Ethos Studio
- Colorist: Kaitlyn Battistelli
- Color Assists: Annie Cater, Alexandra Makarenko
- Producer: Nat Tereshchenko
- Head of Production: Natasha Sattler
SOUND: Eleven Sound
- Sound Designer / Mixer: Jordan Meltzer
- Senior Producer: Andrew Smith
Music Supervision: Radish Music
- Supervisors: Peymon Maskan, Alec Stern, Gemma Schladow
- Track: A Tribute To Johann Sebastian – The Swingle Singers
REELated:
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Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on X at @colinthewriter1
