Spike Jonze, Tide win best in show at AICP Awards


BBDO New York earned 10 honors and Wieden+Kennedy earned eight honors, while TBWA\Media Arts Lab had seven honors at the AICP Awards last night. McCann New York had five honors, while Saatchi & Saatchi had four. Leo Burnett had three honors, as did the in-house agency at Apple.

Apple’s “Welcome Home,” directed by acclaimed director Spike Jonze of MJZ and for TBWA\Media Arts Lab was honored for Advertising Excellence/Single Commercial. The ad features FKA Twigs dancing after a hard day, as her drab apartment is transformed into an endless kaleidoscope by dance and music.

Tide’s “It’s a Tide Ad Campaign,” comprising the spots “It’s A Tide Ad,” “It’s Another Tide Ad,” and “It’s Yet Another Tide Ad,” was honored for Advertising Excellence/Campaign. Directed by Traktor of Rattling Stick for Saatchi & Saatchi, the campaign, which debuted during the Super Bowl, uses the tropes of Super Bowl ads to sell consumers on using Tide products.

At the AICP Next Awards, the Most Next honor (Best in Show) went to State Street Advisors “Fearless Girl,” from McCann New York. The statue, which promotes the company’s She Fund, was placed on Wall Street opposite The Charging Bull, and helped spark a social movement. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing.

McCann directed the grant to Girls Who Invest (GWI), a non-profit organization founded in 2015 dedicated to increasing the number of women in portfolio management and executive leadership in the asset management industry. Its mission is to have 30% of the world’s investable capital managed by women by 2030.

The most honored production company in the AICP Awards (across the Show and Next) is MJZ, with 13 honors, followed by m ss ng p eces and Craft New York/Traction Creative, which each earned four honors. The Corner Shop, Furlined, O Positive, and SMUGGLER each received three honors.

Among directors, Spike Jonze of MJZ and Matthijs van Heijningen, both of MJZ, each received five honors. David Shane of O Positive, Malik Vitthal of The Corner Shop, and Dougal Wilson of Furlined each received three honors.

The AICP Next Awards Curatorial Committee comprised the following Jury Presidents: Winston Binch, Deutsch North America; Jen Dennis, RSA VR; Geoff Edwards, R/GA; Kerstin Emhoff, PRETTYBIRD; Katherine Keating, VICE Impact; Danielle Lee, Spotify; Jaime Robinson, Joan; Jimmy Smith, Amusement Park Universe; Tereasa Surratt, Ogilvy; and Fernando Machado, Burger King. Joining these Jury Presidents were Curators at Large: Rei Inamoto, Inamoto & Co. (2012 AICP Next Awards Judging Chair); Allen Mask, VP/ Marketing, Intelligence and Partnerships, Sonos; Jeff Kling, (2016 AICP Next Awards Judging Chair); and Eric Silver, McCann New York.