BetMGM has kicked off a three-part teaser campaign, revealing an unexpected collaboration between former New England Patriot and Tampa Bay Buccaneer Tom Brady, former Edmonton Oiler and Los Angeles King Wayne Gretzky, and actor Vince Vaughn (Swingers, Freaky, The Break Up). This marks a significant moment for BetMGM as it prepares to unveil its first-ever Big Game television spot.
Matt Prevost, Chief Revenue Officer at BetMGM, expressed excitement about the opportunity to spotlight BetMGM during the Big Game, emphasizing the commercial’s focus on Las Vegas as both the game’s and BetMGM’s home. The star-studded teasers, featuring never-before-seen interactions between Brady, Gretzky, and Vaughn, were created in partnership with the renowned agency Highdive US, known for its success in crafting winning Big Game campaigns.
“This year’s Big Game is our moment to put BetMGM front and center of the largest audience in sports. Our first-ever Big Game commercial showcases Las Vegas as home for the game as well as what we consider to be BetMGM’s home. We couldn’t be happier with the talent we have assembled for the ad, and the connection they have to our brand.”
The teasers, currently live on social channels, provide a sneak peek into the entertainment BetMGM has in store for Big Game fans. As part of a comprehensive strategy, BetMGM has organized multiple events and promotions leading up to February 11, including the BetMGM Big Game Bash at The Cosmopolitan of Las Vegas, headlined by Luke Combs. Exclusive tickets for the concert are available through the BetMGM app. Watch below:
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BetMGM Sportsbooks will offer special VIP experiences, sweepstakes, and interactive moments for football enthusiasts in Las Vegas and nationwide. The campaign aims to elevate the BetMGM brand across diverse audiences before, during, and after the Big Game.
In line with its expansion into new markets, the brand places a strong emphasis on responsible gambling education. The company provides resources, including GameSense, a leading program developed and licensed by the British Columbia Lottery Corporation to MGM Resorts. Integrated into BetMGM’s platforms, GameSense aims to offer customers an entertaining and safe digital experience.
With three consecutive USA Today Admeter wins as well as topping Reel 360’s Super Bowl lists, Highdive has become the industry leader in creating winning Big Game campaigns.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. It will be broadcast on CBS and streamed on Paramount+ and Nickelodeon. Usher will perform at halftime.
For all of Reel 360 News’ Super Bowl coverage, click here.
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