Bluebella is going full horror movie for Halloween. The lingerie brand has launched “No Place Like Home,” a cinematic new film starring Sophia Hadjipantelli and directed by Riff Raff Films’ Ivana Bobic.
The spot begins in the familiarity of home before slipping into something darker, stranger, and more sensual. As Hadjipantelli steps into Bluebella’s collection, the environment transforms with her, turning an everyday setting into a heightened, surreal world built around confidence, desire and reinvention.
Bobic draws heavily from the visual language of classic horror trailers, using shadow, suspense, and anticipation while keeping sensuality at the center of the story.
The idea is less about becoming someone else than unlocking another version of yourself. Watch below:
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“As a woman, it’s anarchic to resist categorization,” Bobic said. “I feel strongly that we need more complexity on screen, especially in a time of extreme creative blandness – and especially in fashion.”
The director also wanted to play with the traditional femme-fatale archetype, where female sexuality is often presented as dangerous and ultimately punished.
“This lingerie-wearing starlet isn’t dangerous, she’s just the main character, hosting a party,” Bobic said.
That inversion gives the campaign its edge.
Rather than treating Hadjipantelli as the threat in the room, the film lets her own the room entirely. Bobic said horror provided an ideal framework for exploring the relationship between fear, desire, transformation and the gaze.
“In Bluebella we play with gaze, transformation and character through the lens of horror, which is an amazingly fertile genre for exploring our fears and desires,” she said.
The director cited Quentin Tarantino’s Death Proof as an influence, particularly the way the film initially presents itself as grindhouse exploitation before evolving into something more subversive and empowering.
For Bobic, that kind of genre disruption matters. “Re-working genre and creating challenging, weird imagery is more important than ever, as an act of defiance,” she said.
“No Place Like Home” ultimately turns the familiar language of lingerie advertising into something less polished and predictable – part fashion film, part fever dream, and part horror trailer.
And in this haunted house, Sophia Hadjipantelli isn’t the victim.
She’s the main character.
