While only a fraction of the U.S. population resides in the path of the solar eclipse, Blue Moon is determined to spread the celestial glow to beer lovers nationwide.
Embracing the ethereal beauty of the event, Blue Moon unveiled its latest innovation on March 28: the Blue Moon Eclipse Sips kits, designed to enhance your beer-drinking experience with a luminous twist.
Available for purchase while supplies last, these kits are curated to bring the mesmerizing glow of the eclipse right to your fingertips. Each Blue Moon Eclipse Sips kit includes:
- Four signature pint glasses housed in a commemorative box that glows in the dark, adding a touch of magic to your drinking experience.
- Blacklight coasters and a flashlight to amplify the luminosity of your surroundings and create an immersive atmosphere.
- “Moon Dust,” a special additive that transforms your Belgian White Belgian-Style Wheat Ale into a shimmering, glowing concoction, evoking the mystical aura of the eclipse.
REELated:
This innovative campaign marks the debut of Blue Moon’s “Made Brighter” brand platform, aimed at infusing moments of joy and illumination into everyday experiences.
Whether you’re hosting a celestial-themed gathering or simply seeking to elevate your beer-drinking ritual, the Eclipse Sips kit promises to illuminate your senses and ignite your imagination.
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