Blink, a leader in affordable smart home security, has unveiled its latest advertising campaign, “Blink – And Get More,” showcasing the benefits of its user-friendly security solutions.
Created in collaboration with creative agency and production company Merman, the campaign is directed by Eva Michon and centers on Maggie, a busy mother who values efficiency, family time, and smart choices that offer “more” for less.
The campaign’s narrative highlights Maggie’s journey as she discovers how Blink’s smart home technology provides peace of mind and convenience, all while being cost-effective. The campaign offers a relatable, slice-of-life approach, aiming to resonate with the everyday consumer while reinforcing Blink’s message of value and simplicity. Watch below:
A Winning Collaboration
Merman pitched multiple ideas to Blink for the campaign. The chosen concept, developed by Merman Managing Partner Kira Carstensen and in-house Creative Director Jack Taylor Cox, captures Blink’s mission to make smart home security accessible to all.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I’m a huge fan of the product and now the people who represent it. We hope this is the first of many projects with them—showing consumers how they can get more with Blink.”
The collaborative effort also reflects Blink’s commitment to delivering campaigns that align with its brand values. “They simply got what we were trying to achieve for our newly refreshed Blink brand, every step of the way,” said Caitlin Field, Blink’s Creative Director.
Merman’s Versatile Approach
Merman’s reputation for fostering creative talent and bridging the gap between various storytelling mediums played a crucial role in the campaign’s development. From commercials to feature films and TV series, the company prides itself on supporting directors, writers, and producers in advancing their careers across different formats.
This campaign serves as a testament to Merman’s dedication to creating work that is not only visually compelling but also emotionally resonant with consumers.
The “Blink – And Get More” campaign is more than just an advertisement; it’s a fresh take on how smart security can seamlessly integrate into everyday life. As Blink continues to innovate and expand its offerings, this collaboration with Merman sets the tone for a brand that prioritizes both security and satisfaction.
CREDITS:
BRAND: Blink
PRODUCTION COMPANY: Merman
- Director: Eva Michon
- Global Managing Partners: Kira Carstensen & Ellen Clarke
- Creative Director: Jack Taylor Cox
- Executive Producer: Jessica Miller
EDIT: Daydream Edit
Red Barbaza
POST: Assembly
SOUND: Sonic Union
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