Bombas socks make uncomfy holiday “sitches” comfy

According to sock company Bombas, the holidays can get weird. Who are we kidding? Of course they can, but apparently if you have Bombas socks covering your feet, you’ll not only be okay with the weird and uncomfortable situations.

You’ll even be comfortable.

Created by content studio Bindery, the spots shine a light on how the brand’s socks are the most comfortable socks in the history of feet; and also the best gift in the history of the holidays.

Directed by Raúl B Fernández, we are introduced to three families who take reminiscent uncomfortable holiday moments to new heights.

There’s an aunt whose obsessive doting on her dog makes for an interesting dinner:

A dad with a penchant for peculiar family photo shoots, and a grandma who shows up to her son’s house with a surprise guest.:

ALSO READ: Bindery creates bomb-ass campaign for Bombas

For every pair of socks it sells, the brand donates a pair to a homeless shelter — where socks are the #1 most requested item. To date, over 25MM pairs have been donated.

The :30 commercials (along with two :15 cutdowns) will air nationally on broadcast and cable outlets throughout the holiday season.

CREDITS:

Agency/Production: Bindery
Director: Raúl B Fernández
Founder: Greg Beauchamp
Executive Producer: Carter Collins
Executive Producer: Andrea Theodore
Producer: Drew Toresco
Creative Director: Paul Spelman

Client: Bombas
Chief Brand Officer: Randy Goldberg
Chief Creative Officer: Aaron Wolk
VP, Content: Jessica Krantz
Copywriter: Sam Bartos

SOURCE: Bindery

According to sock company Bombas, the holidays can get weird. Who are we kidding? Of course they can, but apparently if you have Bombas socks covering your feet, you’ll not only be okay with the weird and uncomfortable situations.

You’ll even be comfortable.

Created by content studio Bindery, the spots shine a light on how the brand’s socks are the most comfortable socks in the history of feet; and also the best gift in the history of the holidays.

Directed by Raúl B Fernández, we are introduced to three families who take reminiscent uncomfortable holiday moments to new heights.

There’s an aunt whose obsessive doting on her dog makes for an interesting dinner:

A dad with a penchant for peculiar family photo shoots, and a grandma who shows up to her son’s house with a surprise guest.:

ALSO READ: Bindery creates bomb-ass campaign for Bombas

For every pair of socks it sells, the brand donates a pair to a homeless shelter — where socks are the #1 most requested item. To date, over 25MM pairs have been donated.

The :30 commercials (along with two :15 cutdowns) will air nationally on broadcast and cable outlets throughout the holiday season.

CREDITS:

Agency/Production: Bindery
Director: Raúl B Fernández
Founder: Greg Beauchamp
Executive Producer: Carter Collins
Executive Producer: Andrea Theodore
Producer: Drew Toresco
Creative Director: Paul Spelman

Client: Bombas
Chief Brand Officer: Randy Goldberg
Chief Creative Officer: Aaron Wolk
VP, Content: Jessica Krantz
Copywriter: Sam Bartos

SOURCE: Bindery