Bindery creates bomb-ass campaign for Bombas

Bombas_BestDamnMerinos_Still

Film & content studio Bindery is behind a new, pun-filled campaign for sock company Bombas starring Hall of Fame quarterback Dan Marino.

The broadcast and digital/social effort touts the DTC brand’s super comfortable Merino Wool socks – just in time for football season and colder weather.

In the :30 spot directed by Jeff Chan, titled “Best Damn Merinos,” confusion breaks out in a locker room after a man repeatedly declares that his Bombas Merino Wool socks are so comfortable, they really are “the best damn merinos.”

The problem is that everyone thinks he’s referring to Dan Marino.

The payoff comes at the end of spot when Dan Marino himself appears with a tongue in cheek product plug. “Some might say they’re best damn merinos,” he says. “Not to be confused with me, the best Dan Marino.”

Bombas – Best Damn Merinos from Bindery on Vimeo.

ALSO READ: Andrea Theodore joins Bindery as Executive Producer

Here’s a nice perk and an example of advertising going a little further. For every pair of socks it sells, Bombas donates a pair to a homeless shelter – where socks are the #1 most requested item.

Bombas recently celebrated its 20 millionth pair donated. For that, Bombas’ bomb-ass spot gets a damn “Reel Ad of the Week.”

 
Credits
Client: Bombas
   Co-Founder, Chief Brand Officer: Randy Goldberg
   Co-Founder, Creative Director: Aaron Wolk
   Copywriter: Sam Bartos
   VP, Content: Jessica Krantz
   VP, Partnerships and Communications: Emily Hoffsetter

Creative/Production/Post: Bindery
   Founder: Greg Beauchamp
   Executive Producer: Carter Collins
   Producer: Drew Toresco
   Director: Jeff Chan
   Director of Photography: Greg Wilson
   Head of Post Production: Jen Gothard
   Editor: Matt Dunne
   Color: Company 3
   Senior Colorist: Tim Masick
   Sound Mix: One Thousand Birds

SOURCE: Bindery

Contact Colin Costello at colin@reel360.com.

Bombas_BestDamnMerinos_Still

Film & content studio Bindery is behind a new, pun-filled campaign for sock company Bombas starring Hall of Fame quarterback Dan Marino.

The broadcast and digital/social effort touts the DTC brand’s super comfortable Merino Wool socks – just in time for football season and colder weather.

In the :30 spot directed by Jeff Chan, titled “Best Damn Merinos,” confusion breaks out in a locker room after a man repeatedly declares that his Bombas Merino Wool socks are so comfortable, they really are “the best damn merinos.”

The problem is that everyone thinks he’s referring to Dan Marino.

The payoff comes at the end of spot when Dan Marino himself appears with a tongue in cheek product plug. “Some might say they’re best damn merinos,” he says. “Not to be confused with me, the best Dan Marino.”

Bombas – Best Damn Merinos from Bindery on Vimeo.

ALSO READ: Andrea Theodore joins Bindery as Executive Producer

Here’s a nice perk and an example of advertising going a little further. For every pair of socks it sells, Bombas donates a pair to a homeless shelter – where socks are the #1 most requested item.

Bombas recently celebrated its 20 millionth pair donated. For that, Bombas’ bomb-ass spot gets a damn “Reel Ad of the Week.”

 
Credits
Client: Bombas
   Co-Founder, Chief Brand Officer: Randy Goldberg
   Co-Founder, Creative Director: Aaron Wolk
   Copywriter: Sam Bartos
   VP, Content: Jessica Krantz
   VP, Partnerships and Communications: Emily Hoffsetter

Creative/Production/Post: Bindery
   Founder: Greg Beauchamp
   Executive Producer: Carter Collins
   Producer: Drew Toresco
   Director: Jeff Chan
   Director of Photography: Greg Wilson
   Head of Post Production: Jen Gothard
   Editor: Matt Dunne
   Color: Company 3
   Senior Colorist: Tim Masick
   Sound Mix: One Thousand Birds

SOURCE: Bindery

Contact Colin Costello at colin@reel360.com.