Raw Sugar Living has launched its inaugural consumer-facing campaign, “Delightfully Raw,” marking the debut work from their new partnership with Betty, formed in March 2024. This campaign aligns with the personal care industry’s emphasis on trial, novelty, and the increasing consumer demand for clean products.
The campaign focuses on the brand’s patented Cold Press Technology, which preserves the natural ingredients’ goodness. Unlike many brands that highlight what they’ve removed from their products, Raw Sugar Living emphasizes the benefits of what they’ve included.
The campaign captures the real triumphs and challenges of everyday life, showcasing the enjoyment, relaxation, and cleanliness that Raw Sugar Living products bring to consumers. Known for its modern scents that strike a balance between fresh and not overpowering, the campaign immerses viewers in a “scent world” for each product, including body wash, shampoo, conditioner, deodorant, hand soap, and more. Watch below:
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Mike Caguin, Chief Creative Officer at Betty, shared, “The ‘Delightfully Raw’ campaign brings Raw Sugar’s clean products and their unique manufacturing process into the everyday lives of consumers, showing the joy that follows. Our goal was to express this in a way that stays true to the brand, while being modern, inclusive, and full of energy.”
Running nationally across CTV, YouTube, Meta, TikTok, Digital Audio, and Digital Display, the campaign aims to connect with a wide audience.
Raw Sugar Living’s debut campaign sets a new standard in the personal care industry, demonstrating the brand’s commitment to quality and consumer satisfaction.
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