Creative production company Panoptica recently partnered with CASE Agency to produce a brand launch video for Pley Beauty, a new, clean beauty cosmetics brand founded by actress/model Peyton List.
The :36 piece, “Beauty is Your Pleyground,” was directed by Quinn Meyers via CASE Agency, which conceived the larger campaign for YouTube, digital, social, and OOH.
Highlighting the tagline “Introducing a more playful side of clean beauty,” the video features List and other models in a fun “pleyground” setting as they showcase unique looks from the Pley line. From a bounce house to a swing set to a jungle gym, the group sets their spirits free in a wonderland of color. Watch below:
REELated: VMLY&R, 4A’s invites Black professionals to Adland
“Panoptica is a pro team — their speed and attention to detail made it possible to pull off a very complex shoot in a short timeframe,” says Quinn Meyers, Director of Content at CASE Agency. “They made shooting on a moonbounce and under a parachute feel easy! We’ve launched many beauty brands, but we’re especially excited to work with Panoptica to help Peyton and team take this brand sky high.”
“Working with the team at CASE was an absolute pleasure,” concludes Roan Bibby, Panoptica Executive Producer. “It’s rare to get the opportunity to collaborate with a brand and creatives that are open to taking chances and devising concepts that so perfectly represent the brand and translate so well to the campaign’s target audience. Utilizing Panoptica’s efficient production strategies and network, we were able to produce something really special and couldn’t be happier with how it came out.”
Nominate Someone You know For 4th Annual The Reel Black List OR Reel Women
CREDITS:
CLIENT: Pley Beauty
AGENCY: CASE
- Director: Quinn Meyers
- Agency Creatives: Enoch Palmer, Anni Choi
- Agency Producer: Arielle Eshel
- Production Company: Panoptica
- Photographer: Ashley Batz
- Social Photographer: Devon Trunk
- EP: Roan Bibby
- Line Producer: Robin Spears
- DP: Adam Gundersheimer
- Production Designer: Jade Spiers
- Makeup: Melissa Hernandez
- Wardrobe: Dani + Emma
