BBDO Worldwide announced today a significant leadership transition as Andrew Robertson, the agency’s long-serving President and CEO, will take on the role of Chairman effective October 1st. Succeeding him as President and CEO of BBDO Worldwide will be Nancy Reyes, who joined the agency in October last year.
Robertson has led BBDO Worldwide since May 2004, steering the agency to unparalleled heights. Under his leadership, BBDO has been consistently recognized as one of the world’s most creative and effective agencies, accumulating numerous industry accolades and setting a global standard for creative excellence.
The network was named Network of the Year at Cannes Lions a record-setting seven times and, in 2020, was honored as the first-ever Network of the Decade. Additionally, BBDO has been celebrated as Global Agency of the Year by Ad Age, Adweek, and Campaign, and recognized as the Most Effective Network in the world five times by the Global Effie Index.
“We have been extremely lucky to have an industry titan at the helm of BBDO for over two decades,” said John Wren, Chairman and CEO of Omnicom. “Andrew’s passion for the business was felt by his people and clients alike, always hands-on to ensure the network maintained its industry-leading standards of creativity. We are grateful he will continue to guide the network in his new role as Chairman and are excited for Nancy to take the reins as CEO as she propels BBDO into the future.”
Robertson’s career has been marked by numerous achievements, including his induction into the AAF Hall of Fame in 2022 and being named one of The 100 Most Influential Leaders in Marketing, Media, and Tech, alongside notable figures like Mark Zuckerberg, Tim Cook, and Jeff Bezos. Throughout his tenure, he worked closely with many of BBDO’s top clients and played a crucial role in securing major new business wins, such as The Home Depot, Enterprise Holdings, and Heineken.
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Nancy Reyes
Nancy Reyes, who currently serves as CEO of BBDO Americas, brings with her a remarkable track record of client growth and talent development. Her appointment as President and CEO of BBDO Worldwide has been warmly received.
“When Nancy joined last year as CEO of The Americas, I’m sure it was clear to all what the plan was,” Robertson commented. “In the time since, she has proven to be exactly what I expected—a decisive and fast-acting leader with a clear point of view on where we need to go as a network, resilience, a sense of humor, and a relentless drive to bring great work to our clients that drives their businesses. Nancy has made this decision very easy for me.”
Reyes expressed her admiration for Robertson’s legacy: “I recognize I have some big shoes to fill. Andrew’s career and legacy are unparalleled—I am lucky he will be around to provide guidance and support to our clients, our teams, and me. I am excited to have the opportunity to bring the beautiful community of BBDO together to design where we go from here. This is a fantastic agency with a very long runway ahead.”
Robertson emphasized his continued commitment to the agency, stating, “I want to be clear. I have no plan to retire. As Chairman, I will be here to help Nancy in whatever ways I can, to coach our people, and to work with our clients—something I have always loved doing.”
Reel 360 News wishes Andrew and Nancy the best of luck in their new roles.
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