Hoping to reshape pet travel, BARK, a leading global dog brand committed to canine happiness, has ventured into the aviation industry with the launch of BARK Air—an innovative airline designed exclusively for dogs.
Partnering with Tombras, a creative agency known for its innovative approach, BARK aims to transform air travel for our furry companions, ensuring they experience comfort and style during their journeys.
Jeff Benjamin, Chief Creative Officer of Tombras, expressed enthusiasm about this unique venture, stating, “Once again, BARK is taking a significant step forward for dogs in a distinctive and memorable way. We’re accustomed to placing our beloved family members either in a bag under a seat or, worse, in a crate alone in a cargo hold. Being pet-friendly isn’t enough. Together with BARK, we’ve reimagined every aspect of this airline, prioritizing dogs’ needs.”
Starting April 11, dog parents can book flights on BARK Air’s website, dogsflyfirst.com, with destinations including New York City, Los Angeles, and London. Tombras played a vital role in shaping BARK Air’s brand identity, plane design, and in-flight experience, ensuring every aspect caters to the unique needs of canine travelers.
The integrated marketing campaign for BARK Air features a captivating hero film titled “Dogs Fly First,” showcasing the airline’s unparalleled amenities such as world-class dining (featuring delicacies like Toilet Water, or doggie champagne), tantalizing in-flight entertainment, custom lay-flat beds, call buttons for belly rubs, and the upcoming Tail Winds—the world’s first in-air dog park. Watch below:
REELated:
Outdoor billboards in key cities and engaging social media content complement the campaign, generating excitement among dog lovers worldwide. Benjamin noted, “Some people will think this is unusual. And I’m sure they’ve never flown in a duffel bag.”
Matt Meeker, Co-Founder and CEO of BARK, emphasized the company’s commitment to enhancing the lives of dogs and their humans. “When we started BARK in 2011, we were on a mission to disrupt the dog space and create products designed for dogs and their humans. We are excited to take the insights we’ve learned over the years to create an experience that is truly dog-first, which is drastically different from just accepting dogs – from the ground to the skies.”
With its innovative approach and commitment to canine comfort, BARK Air promises to elevate the travel experience for our beloved four-legged friends and their human companions alike.
CREDITS:
BRAND: BARK
- Matt Meeker, CEO & Co-Founder
- Henrik Werdelin, Co-Founder
- Dave Stangle, VP Brand Marketing
- Katharine Enos, Chief of Staff
AGENCY: Tombras
- Dooley Tombras, President
- Jeff Benjamin, Chief Creative Officer
- Ashley Butturini, Chief Client Officer
- Chad Hopenwasser, Chief Production Officer
- Eric Scroggins, Account Director
- Christine Petrosky, Associate Creative Director
- Brennen Cooke, Associate Creative Director
- Matt Sorrell, Art Director
- Alex Romans, Copywriter
Partners:
Ben Quinn, Director
Embry Rucker, Photographer
Akiko Iwakawa, Editor
Music – JSM
Color – Trafik
Audio Mix – Heard City
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