It’s here. Following a worldwide call for voice and dance submissions in November – today, Bacardí debuted the official music video and full song for the first-ever remake of global hit single, Conga feat. Meek Mill, Leslie Grace, Produced by Boi-1da.
Incorporating fan submissions from around the world, the world’s most awarded rum brand is once again inspiring people everywhere to do what moves them through song and dance, with the new Conga Feat. You” campaign.
The campaign which was crafted by our friends at BBDO New York, features lead vocals from three-time Latin Grammy Awards nominee, 2020 Latin Grammy Awards performer and upcoming In the Heights star Leslie Grace, rap verses by Grammy-nominated musician and criminal justice reform advocate Meek Mill.
The song was produced by Multi Diamond selling, Grammy Award-winning, “Producer of the Year” nominee Boi-1da, the Conga remake is a fresh twist on the hit 1985 single from Miami Sound Machine’s Emilio and Gloria Estefan. Blessed by Emilio Estefan, this new version of Conga is remixed for a modern audience that celebrates the beauty of self-expression and is sure to make you move your feet. Watch below:
The lively full-length music video intersperses Conga enthusiasts’ dance moves alongside Leslie Grace, Meek Mill, and Boi-1da as they move through a vibrant Caribbean world. As the music video progresses, user-submitted dance moves begin to sync up with the artists’ choreography, culminating with the three lead artists visually pulling individuals from their own UGC worlds and inserting them into the Caribbean world, where they can all feel the rhythm of the music together.
Additionally, the official music video also boasts an impressive roster of celebrities and influencers – including 2020 Sports Illustrated Swimsuit Issue cover girl Jasmine Sanders, viral street-dance performer Lil Buck and singer, dancer and TV judge Alesha Dixon – who recruited Conga enthusiasts near and far to submit their dance moves and vocals when the campaign first kicked off in November. The music video also features an exciting cameo by Emilio Estefan, one of the producers behind the original Conga track. Watch below:
ALSO READ: BACARDÍ calls on fans to star in ‘Conga’ remake
“Bacardí is thrilled to reveal the first-ever remake of the global smash hit ‘Conga’ and official music video. Over the past month, we closely reviewed all the incredible fan submissions from around the world and incorporated a select number into the final music video alongside the artists,” said Ned Duggan, Global Senior Vice President for Bacardí rum.
“We’ve always seen music as such a powerful force in bringing people together, and as the world trended toward division and isolation this past year, we wanted to use music as a catalyst to bring people back together in a way that has never been done before. We can’t wait for you to see it.”
To accompany the release, Bacardí has created an official “Conga Feat. You” campaign cocktail called the Coco Conga. A delicious cocktail to quench rum drinkers’ thirst as they dance the night away, this spin on the Caribbean classic Mojito is made with a base of BacardíSuperior white rum and a splash of Bacardí Coconut Flavored Rum.
Coco Conga Cocktail
Ingredients:
- 2 ounces BACARDÍ Superior Rum
- 1 ounce lime juice
- 12 mint leaves
- 2 tsp extra fine sugar
- 1 ounce Club Soda
- Splash of Bacardí Coconut Flavored Rum
Method: Add the Bacardí Superior Rum, lime juice sugar and mint to a highball glass. Press mint with a bar spook to release oil. Add crushed ice, almost to top, and churn. Top with Club Soda and crown with a splash of Bacardí Coconut Flavored Rum. Garnish with a mint sprig and lime wedge.
The official song release is accompanied by an extensive media buy – with a 30-second spot of the music video airing during Super Bowl pre-programming and during the premiere of The Equalizer after the big game.
The “Conga Feat. You” campaign spot will extend through the month of February around cable originals and live sports including NHL and NBA, as well as premium Connected TV environments and surrounding relevant artists on YouTube and Vevo.
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In February and March, Conga messaging will extend to Instagram, Twitter, Soundcloud and Pandora, and Snapchat users will be able to engage with a custom choreographer lens to the “Conga” track brought to you by Bacardí Lastly, fans will be able to tune into custom Genius series “Verified” and “The Cosign Live” on Twitch to learn more about the remaking-of “Conga” and engage with user reactions to the track in real-time.
CREDITS:
CLIENT: Bacardí
- CHIEF MARKETING OFFICER: John Burke
- GLOBAL SVP MARKETING: Ned Duggan
- GLOBAL DIGITAL AND BRAND COMMUNICATIONS, VP: Laila Mignoni
- GLOBAL CREATIVE DEVELOPMENT MANAGER: Avril Nunez
AGENCY: BBDO
- CHIEF CREATIVE OFFICER, BBDO WORLDWIDE: David Lubars
- EXECUTIVE CREATIVE DIRECTOR: Marcos Kotlhar
- EXECUTIVE CREATIVE DIRECTOR: Danilo Boer
- CREATIVE DIRECTOR: Taylor Marsh
- ASSOCIATE CREATIVE DIRECTOR: Marjorie Vardo
- EXECUTIVE CREATIVE DIRECTOR: Alex Booker
- EXECUTIVE CREATIVE DIRECTOR: Philip Sicklinger
- SENIOR PROJECT MANAGER: Noreen Masih
- EXECUTIVE PRODUCER: Katie Harris
- PRODUCTION MANAGER: Tatiana Lanier
- HEAD OF DIGITAL PRODUCTION: James Young
- INTERACTIVE PRODUCER: Phil Peker
- VP, BROADCAST BUSINESS AFFAIRS: Kathleen Bannon
- SVP, PRODUCTION SERVICES DIRECTOR: Jessica Nugent
- TALENT SERVICES MANAGER: Pamela Smith
- CHIEF MARKETING OFFICER: Crystal Rix
- MANAGING DIRECTOR: Steven Panariello
- SVP, ACCOUNT DIRECTOR: Josh Goodman
- ACCOUNT DIRECTOR: Josh Freeland
- VP, ACCOUNT DIRECTOR: Meghan Wood
- ACCOUNT EXECUTIVE: Aimee Chimera
- SENIOR SOCIAL MANAGER: Clare McGough
- VP, STRATEGY DIRECTOR: Zach Kula
- VP, COMMUNICATIONS STRATEGY DIRECTOR: Jen Leung
- SENIOR PLANNER: Caroline Moyer-Kardos
PRODUCTION COMPANY: Caviar
- DIRECTOR: Henry Scholfield
- EXECUTIVE PRODUCER: Michael Sagol
- EXECUTIVE PRODUCER: Kim Dellara
- MANAGING EXECUTIVE PRODUCER: Sorcha Shepherd
- EP / HEAD OF PRODUCTION: Casey Wooden
- PRODUCER: Polly Du Plessis
- PRODUCTION SUPERVISOR: Javier Alejandro
- LOCAL PRODUCER: Mariana Moto
- DIRECTOR OF PHOTOGRAPHY: Matias Boucard
- STYLIST: Toni Blaze
- CHOREOGRAPHER: Ian Eastwood
EDIT: Cabin
- EDITOR: Sam Ostrove
- ASSISTANT EDITOR: Doug Scott
- PRODUCER: Liz Lydecker
- EP: Carr Schilling
POST VFX: Blacksmith
- VFX SUPERVISOR/LEAD COMPOSITOR: Daniel Morris
- EP: Charlotte Arnold
COLOR
- COLOR: Blacksmith
- COLORIST: Mikey Pehanich
SOUND POST: Sonic Union
- MIX ENGINEER: Stephen Rosen
- SENIOR PRODUCER: Patrick Sullivan
MUSIC
- TRACK NAME: Conga
- ARTIST: Meek Mill, Leslie Grace & Boi1da
- IMPRINT LABEL: Sony Music Latin
- COMPOSER: Enrique García
- LYRICS: Enrique García
- PUBLISHER: Foreign Imported Productions and Publishing, Inc.
- PRODUCER: Matthew Jehu Samuels p/k/a “Boi1da” / Jahaan Sweet
- SOUND ENGINEER FOR LESLIE GRACE: Adam Schoeller
- PRODUCER FOR LESLIE GRACE: Trey Campbell
- RECORDED BY: Anthony Cruz @ Jungle City Studios NYC
- MIXED BY: Anthony Cruz @ Break It Down Studios NYC
- MASTERED BY: Colin Leonard @ SING Mastering, Atlanta, GA
DIGITAL PRODUCTION COMPANY: Resn
SOCIAL PRODUCTION
PRODUCTION COMPANY: BBDO Studios
- POST PRODUCER: Allie Kolb
- EDITOR: Brad Go
- EDITOR: Mike Plunkett
- ASSISTANT EDITOR: Morgan Ammons
SOURCE: Bacardí
