Avocados From Mexico released an official preview of its 30-second Big Game commercial on the one that acts the comedian and lover of avocados, Andy Richter, and the fruit that Americans love so much.
The preview shows Richter dressed in the fashion of ancient Roman times, psyching himself up to play the role of his life: Caesar. The full announcement will be revealed during the first quarter of Big Game 2022.
“When I found out that Avocados From Mexico wanted me to be in the ad, I thought: They’ve got to be kidding, of course, I’m in!” notes Andy Richter. “Avocados are always good and when the ad is set in Roman times, with a legend like Caesar, and the ‘Addvocados’ campaign, it’s sure to be a good time.”
AFM partnered with Austin-based agency GSD&M to conceptualize and produce the ad, which will mark the brand’s seventh Big Game appearance. Watch below:
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“AFM is inherently an innovative brand that has been and will always be pushing boundaries in all marketing territories, whether it’s branding, content creation or data,” said Ivonne Kinser, vice president of Marketing and Innovation at AFM. “Our ‘Addvocados’ platform is our strongest yet. It’s fun, high-impact and designed to drive results and connect with consumers in a way that will ensure our brand is impossible to miss during the Big Game and beyond.”
For the first time, AFM’s presence at the Big Game will kick off the brand’s campaign that will continue throughout the year. The new creative platform “Addvocados” is inspired by Americans’ love of avocados and the ability of this popular fruit to make everyday things even better.
The platform is part of AFM’s #AlwaysGood brand campaign, as there are very few foods (if any) that can combine great taste, nutrition (good fats and nearly 20 vitamins and minerals), and moments of enjoyment. fun like avocados do.
Multichannel impact during the most important avocado event
The sneak peek launch is just one part of a creatively integrated multi-channel campaign to drive branding and sales like never before. In fact, this is just the beginning of the year-long brand campaign that starts with:
CONSUMER: As fans gear up to buy avocados for game day—the number one event for avocados and guacamole —they can enter for a chance to win a $100,000 home makeover via QR codes in a record number of 106,000 avocado displays placed in more than 100 retail stores in 42 states in the United States.
DIGITAL: Hosted by football legend Drew Brees, AFM’s House of Goodness platform offers website visitors a glimpse into the #AlwaysGood world of avocados. The virtual house features several unique experiences for consumers such as taking a selfie with Brees, discovering new guacamole recipes and shopping for avocados.
SOCIAL MEDIA: AFM’s #AlwaysGood digital countdown begins February 6, 2022 and culminates in the big game. Each day leading up to game day, AFM will engage with different social media communities to spread the “good stuff” about avocados for a chance to win prizes. From engaging with TikTok influencers to reaching out to pet parents and artists to share how avocados are #AlwaysGood, AFM will take over the internet to do better. Follow the conversation with the hashtag #AlwaysGood.
POP-UP ADVERTISING: Fans in New York City can visit a physical extension of the digital experience at AFM’s Store of Goodness from February 8-13, 2022 . The store will feature the avocado shimmer clothing collection inspired by the brand’s new color.
FOOD SERVICE: AFM partners with sandwich chain Which Wich to give fans the opportunity to add avocado and make their sandwiches even better. On February 11, 2022, Avocado Free Upgrade Day , fans will be able to add fresh avocado to their sandwiches for free, an option that 77% of consumers prefer vis-à-vis processed avocado.
The Los Angeles Rams welcome the Cincinnati Bengals to SoFi Stadium for Super Bowl LVI on Sunday, February 13. The game will air on NBC and stream on Peacock.
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