Audiences assemble for ‘Avengers’ shattering B.O. records


It can probably now be said that Marvel’s Avengers: Endgame is not just a hit movie, it was an event like nothing we have ever seen.

Earning $350 million over the weekend in the United States alone, Captain America, Tony Stark, Thor and company completely took a moljner type of hammer to the worldwide box office as well earning $859 million.

The film is the first in cinematic history to cross the $1 billion threshold in its opening frame.

Oh snap.

The film actually crossed the milestone in five days, which is nearly twice as fast as its predecessor, Avengers: Infinity War, which needed eleven days.

Take in these key stats from Disney:

#1 domestic ($350M), international ($859M), and global ($1,209.0M) debuts
#1 domestic Thursday previews ($60M)
#1 domestic single-day gross and #1 domestic Friday gross ($156.7M)
#1 domestic Saturday ($109M) and Sunday ($84.3M) grosses; Saturday is first $100M+ day without previews
#1 China opening day ($107.8M) and opening weekend ($330.5M) and already ranking as the #4 non-local film ever released there
Fastest film to $1B globally (5 days)
8th Marvel Studios film to cross $1B; 2nd to cross $1B this year (with “Captain Marvel”)
Biggest industry opening weekend across all regions and in 44 markets, including Australia, China, Korea, Brazil, Mexico, Argentina, France (admissions, non-local), Italy (non-local), Spain, UK/Ireland
Biggest industry single-day grosses in 29 markets, including Australia, China, Korea, Brazil, Mexico, Argentina, Spain, UK/Ireland
Biggest IMAX global debut ($91.5M)
96% Certified Fresh RottenTomatoes score
A+ CinemaScore (U.S.)

Avengers: Endgame and Avengers: Infinity War give Marvel Studios the top two global openings of all-time as well as six of the top ten domestic debuts and two of the top three international.

The Marvel Cinematic Universe has now grossed over $19.9 billion to date (with $20 billion on the horizon) and four of their films currently rank among the top ten global releases of all-time.

Marvel then went on to thank its fans in a later tweet:

Walt Disney Chairman and CEO retweeted Walt Disney Studios Chairman Alan Horn who said, “Kevin Feige and the Marvel Studios team have continued to challenge notions of what is possible at the movie theatre both in terms of storytelling and at the box office. Though ‘Endgame’ is far from an end for the Marvel Cinematic Universe, these first 22 films constitute a sprawling achievement, and this weekend’s monumental success is a testament to the world they’ve envisioned, the talent involved, and their collective passion, matched by the irrepressible enthusiasm of fans around the world.”

Directors Anthony and Joe Russo also expressed their immense gratitude on Twitter, “We want to thank everyone who’s been on this journey with us. We grew up in a big, loving family where stories were told at the dinner table to entertain each other. We now get to tell those stories to the world. All because of you.”

Finally, Kevin Feige, Marvel Studios President, said in a press release, “From the very beginning with Iron Man, all we’ve wanted to do was tell stories that brought these characters to life onscreen the way we’ve experienced them as fans of the comics.”

He added, “That we’ve had so many other successes in this journey leading to this unbelievable result with Avengers: Endgame has been almost entirely due to the fans around the world who have supported us through it all. Our directors, Anthony and Joe Russo, and our writers, Christopher Markus and Stephen McFeely, really brought this story home, and I am also incredibly thankful for our cast and filmmakers from across the MCU and all who’ve worked so hard to make these films the best they can be, including the amazing teams at Marvel Studios and Disney. And of course, without Stan Lee and Jack Kirby, none of this would have been possible.”

The big question now: Can Avengers snap away all-time box office champ Avatar, which has earned $2.78 billion worldwide.

Reel 360 sure hopes so.

Source: CBM

Contact Colin Costello at