Garmin is stepping up its game with the launch of the fēnix 8 Series, its latest range of premium multisport GPS smartwatches. Launched on August 27, 2024, this series introduces either an ultra-bright AMOLED display or a solar charging display, each designed to significantly extend battery life.
The fēnix 8 Series isn’t just about keeping a charge longer; it’s about pushing the boundaries of what a smartwatch can do, from advanced strength training features and dive capabilities to an internal speaker and microphone.
Dan Bartel, Garmin’s Vice President of Global Consumer Sales, expressed enthusiasm for the new series, highlighting its blend of sophisticated design and cutting-edge functionality. “This latest lineup not only brings fresh design details and sport-specific training enhancements but also offers new communication tools,” Bartel explained. The choice between a stunning AMOLED display and a solar-powered option allows users to tailor their device to their lifestyle, emphasizing endurance and sustainability.
The new spot, directed by Eleanor’s Kacper Larski is an exciting piece of filmmaking as it focuses on athleticism and precision. The creative exemplifies this by juxtaposing the serene sounds of ragged breaths, crunching gravel, and wind against a graceful piano melody.
This elegant auditory experience contrasts sharply with the visual intensity of athletes slicing through snow-white mountains, plunging into gleaming lakes, and scaling cliff sides. The dynamic pacing of the spot immerses viewers in the physical limits of the athletes, showcasing their perseverance and the serene moments of pushing beyond the body’s limits. Watch below:
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The fēnix 8 Series is designed for the athlete who dares to defy limits. The 51mm AMOLED model boasts up to 29 days of battery life in smartwatch mode, while the solar model offers up to 48 days thanks to improved solar charging capabilities. Each watch in the series is crafted with premium materials, including optional titanium bezels and scratch-resistant sapphire lenses, ensuring durability in even the harshest conditions.
In terms of functionality, the series is equipped with built-in speakers and microphones, allowing users to make phone calls directly from their watch when connected to a compatible smartphone. This feature is enhanced by voice command capabilities, which make it easier than ever to navigate the watch’s numerous functions without ever needing to pull out a phone.
For those who venture beneath the waves, the watches support both scuba and apnea diving activities, ensuring reliability with a 40-meter dive-rated case and leak-proof metal buttons. On land, athletes can take advantage of the watch’s comprehensive training metrics, which include endurance and hill scores, VO2 max, and recovery time estimates, helping users to maximize their training effectiveness.
With health and wellness at its core, the fēnix 8 Series also includes advanced monitoring tools such as wrist-based Pulse Ox, Body Battery energy monitoring, and an ECG app for atrial fibrillation detection, offering a holistic view of the wearer’s health.
The launch marks a significant advancement in Garmin’s commitment to combining style with functionality, setting a new standard in the smartwatch industry and reaffirming Garmin’s dedication to engineering cutting-edge technology for outdoor enthusiasts and athletes around the world.
CREDITS:
BRAND: Garmin
- VP, Marketing Communications: Brian Brooker
- Global Creative Director: Ryan Glendening
- Global Creative Director: Matt Bowne
- Global Executive Producer: Maggie Wasserman
- Senior Lead Art Director: Jason Laqua
- Senior Lead Writer: Ryan Carrothers
- Senior Producer: Kyle Pusateri
- Garmin Photographer: Joshua Haines
PRODUCTION COMPANY: Eleanor
- Head of Production: Rochelle Savory
- Executive Producer: Sophie Gold
- Director: Kacper Larski
- Director of Photography: Jeremy Snell
- Producer: Rita LeRoux
- Still Photographer: Harison Mark
EDIT: Outside
- Producer: Madison Paquin
- Executive Producer: Kayan Choi
- Executive Producer: Kristina Anzlinger
- Studio Manager: James Vong
- Editor: Michael Barker
- Assistant Editor: Nathan Olszewicki
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