Ocean Spray’s latest holiday campaign, “Power Your Holidays” puts an exciting twist on the traditional holiday family dinner, featuring the outright star of the show, the jiggling logs of Ocean Spray Jellied Cranberry Sauce.
Directed by OPC’s Jeff Low and edited by Arcade’s Jeff Ferruzzo, the wiggling and jiggling side-dish turned superstar slowly builds the momentum with the crowd following its lead, eventually sending the table into a full-on dancing frenzy.
Mimicking the irresistible wobble of the three-canned cranberry logs to an original track, composed and recorded by Mack Goudy Jr – a member of Michigan’s electronic music maestros, The Detroit Grand Pubahs, the table breaks out into an uncontrollable dance party, stuck in a trance of rhythmic convulsions, all thanks to the Ocean Spray’s wobbling cranberry cylinders. Watch below:
REELated:
CREDITS:
AGENCY: Orchard
- CEO: Barney Robinson
- CCO: David Kolbusz
- CSO: Laura Janness
- ECD: Jimm Lasser
- HOP: Jenn Pennington
- CD: Heather Larimer
- AD: Hayley Howell
- CW: Christine Taffe
- AD: Dohyun Lee
PRODUCTION COMPANY: OPC
- EPs: Donovan M. Boden, Harland Weiss + Isil Gilderdale
- Director: Jeff Low
- Producer: Max Brook
EDIT: Arcade
- Partner/EP: Sila Soyer
- Editor: Jeff Ferruzzo
- Assistant: Sam Barden
- Post Producer: Ellen Lavery
ONLINE/VFX: Arcade
- Partner/EP: Sila Soyer
- Flame Artist: Tristian Wake
- Flame Assistant: Ian O’Connor
- Online Producer: Alexandra Leal
COLOR Time Based Arts
- Executive Producer – Color: Dan Kreeger
- Colorist: Simone Grattarola
AUDIO: Barking Owl
- Executive Producer: Ashley Benton
- Mixer: Mikayla Petersen
Follow us on our new Facebook page!
