Unfortunately, most of us still on the dating merry-go-round have been… ahem, ghosted. For April Fool’s Day, In a fun attempt to address the frustrating phenomenon of ghosting on dating apps, Tinder, in collaboration with Movers+Shakers, announced today that they are “seeking a new VP of ghost hunting” whose sole responsibility will be to track down those guilty of ghosting, breadcrumbing, zombie-ing, submarining, and slow-fading.
“At Tinder, we won’t rest until all texts from potential situationships have been answered,” declared Claire Voyante, humorously dubbed as the head of read receipts at Tinder. “That’s why we’ve created the role. We’re looking for a candidate who won’t stop until they find out why your date didn’t text back. Was work really that crazy, Kyle? Was it? Was it really THAT crazy?”
However, in a twist that highlights the brand’s sense of humor, Tinder clarified, “To apply for the new VP of ghost hunting role, don’t. This entire press release is fake. It is all made up and not based on any real evidence or feedback from Tinder members!”
The announcement, although tongue-in-cheek, touches on a common frustration experienced by users of dating apps—the sudden disappearance of potential matches without explanation, commonly known as ghosting. By weaving humor into their message, Tinder aims to engage its users while acknowledging the realities of modern dating culture. Watch below:
REELated:
While the VP of ghost hunting role may not be real, Tinder’s creative approach to addressing the issue of ghosting highlights the brand’s commitment to keeping the conversation light-hearted and entertaining, even when tackling more serious topics.
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