There goes Dunkin’ messing with their name again. For their April Fools’ Day stunt, the brand turned back the clock by reinstating “Donuts” to its name, bidding farewell to the abbreviated “Dunkin'” that took center stage in 2018.
Embracing nostalgia and celebrating its iconic sweet treats, the coffee and donut chain gave a taste of the past with a lighthearted rebrand.
To mark the stunt, Dunkin’ is offering fans the chance to snag some authentic Donuts merchandise, including cozy sweatshirts adorned in the brand’s signature colors. Additionally, the company is shaking things up on social media by temporarily swapping out its logo to reflect the retro-inspired change.
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With a nod to its enduring legacy and the enduring love affair between Americans and their favorite breakfast indulgence, Dunkin’ is reminding everyone that when it comes to satisfying cravings and fueling mornings, nothing quite hits the spot like a classic Donut.
As the nation collectively embraces the fun of April Fools’ Day, Dunkin’ delivers a playful twist that’s sure to bring smiles to the faces of Donut enthusiasts everywhere. So, whether you’re sipping on a cup of joe or sinking your teeth into a freshly glazed delight, remember, America runs on Donuts.
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