Annovera loves vaginas! To celebrate Vagina Appreciation Day on Friday April 23, the makers of the birth control brand Annovera, (egesterone acetate and ethinyl estradiol vaginal system) are encouraging women to stop being shy and apologetic when it comes to talking about their vagina and vagina health.
In other words, we’re well into the 21st century, so enough with the PG-13 language.
Annovera, and our friends at McCann New York, want women to speak and live unapologetically… as women. And who better to speak candidly about vagina pleasure than the very funny comedian Whitney Cummings?
In the spot below, Cummings is direct, self-assured and approachable as she encourages women to appreciate their vaginas. What’s the best way to appreciate your vagina? Have an orgasm. Take a look directed by Carlyn Hudson:
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On April 23, Cummings will kick off a day of self-discovery and empowerment with a call to action—quite literally—encouraging women to celebrate with whoever/whatever they like, wherever and whenever they’re most comfortable.
Annovera has created Instagram posts, story stickers, and will post a video from Cummings, encouraging people to celebrate. And for those that do? Therapeutics MD will donate $1 to organizations working to support women’s health and education initiatives, up to $50,000.
CREDITS:
CLIENT: Annovera
- Dawn Halkuff, Chief Commercial Officer
- Kristen Landon, Vice President, Marketing
- Tom Moody, Senior Marketing Director, Reproductive Health
- Jessica Finizio, Associate Product Manager, Reproductive Health
- Jennifer Salokar, Associate Product Manager, Reproductive Health
AGENCY: McCann
- Sean Bryan, Co-Chief Creative Officer North America
- Thomas Murphy, Co-Chief Creative Officer North America
- Maru Kopelowicz, EVP Executive Creative Director
- Craig Bishop, Senior Art Director
- Lucas Shanks, Associate Creative Director
- Darla Price, EVP Executive Account Director
- Lea Mastroberti, SVP Group Account Director
- Dana Markiewicz, Account Director
- Christen Koribanics, Account Supervisor
- Chelsea Cines, Account Executive
- Erica Yahr, Chief Strategy Officer
- Anna Andreis, SVP Group Strategy Director
- Rosalind Mowitt, Senior Strategist
- Whitney Bryan, VP Comms Strategy Director
- Danielle Karr, VP Social Strategy Director
- Rebecca Krevat, Social Strategist
- Debbie Dunlap, SVP Executive Integrated Producer
- Victoria Wills, Producer
PR: Weber Shandwick
- Leah Wiseman, EVP Client Experience
- Danielle Burrick, SVP Media Relations
- Carolyn Heinerichs, Director Media Relations
- Mollie Godbout, Associate Media Relations
PRODUCTION COMPANY: Imposter
- Director: Carlyn Hudson
- EP: Avtar Khalsa
- Producer: Tiffany Suh
- DP: Lidia Nikonova
- Production Designer: Kelly Fondry
- Production Supervisor: Becca Ma
- 1st AD: Candy Yi
- Whitney’s Hair: Dritan Vushaj
- Whitney’s Makeup: Jamie Greenberg
- Whitney’s Stylist: Nicole Schneider
