Anheuser-Busch is once again proving its dominance in the world of sports advertising, announcing its return to the Super Bowl with a slate of new commercials for some of its most beloved beer brands. On February 9, 2025, viewers of Super Bowl LIX will see ads from Michelob ULTRA, Busch Light, Budweiser, Bud Light, and Stella Artois, as the brewing giant reaffirms its commitment to entertaining fans and celebrating the moments that matter.
As the leading beer advertiser for the event, Anheuser-Busch is going all-in with five commercials, totaling three minutes of national airtime and an additional 45 seconds of regional placements. According to Kyle Norrington, Chief Commercial Officer at Anheuser-Busch, “A cultural moment like the Super Bowl is when we truly show the world that no one can meet the moment like we can.”
With decades of Super Bowl advertising experience, Anheuser-Busch understands how to captivate audiences—whether they’re in bars, at home, or watching from packed Super Bowl parties. This year’s ads promise a mix of humor, heart, and star power that highlights the unique identity of each brand while keeping fans entertained.
Michelob ULTRA
As the fastest-growing beer brand in the U.S., Michelob ULTRA will debut its new “Play For An ULTRA” platform during the NFL Division and Conference Championships, culminating with a spot during the Super Bowl. The campaign celebrates the joy of competition and active lifestyles, inviting social athletes to make every game count.
Busch Light
Known for its outdoorsy humor, Busch Light returns with The Busch Guide by Busch Guy. This year’s flannel-clad mascot brings fans another round of quirky survival tips for the great outdoors. Florida viewers will get an early look at the high-energy ad on game day, before it launches nationwide on February 16.
Budweiser
Featuring the iconic Clydesdales and introducing its smallest star yet, Budweiser’s ad offers a heartfelt story of grit and resilience. A nod to the brand’s legacy since 1876, the commercial will air on select digital and broadcast channels, delivering a message of hope and dedication.
Bud Light
America’s top-selling beer is leaning into its trademark humor for Super Bowl LIX. With the help of celebrity partners, Bud Light’s campaign focuses on the simplicity of good times with friends and cold beers.
Stella Artois
Returning to the Super Bowl for the first time in five years, Stella Artois continues its “Taste Worth More” campaign. The new ad will spotlight meaningful conversations over an ice-cold Stella, featuring celebrity partners who emphasize connection in unexpected moments.
The creative campaigns will extend far beyond the broadcast, incorporating Spanish-language spots, streaming platforms, pre- and post-game activations, retail integrations, and out-of-home advertising in key markets. Anheuser-Busch’s investment ensures fans everywhere will be immersed in its iconic brands, no matter how or where they watch.
With its Super Bowl LIX lineup, Anheuser-Busch aims to deliver memorable stories that resonate long after the game ends. Whether it’s the humor of Busch Guy, the heartfelt legacy of Budweiser, or the elegance of Stella Artois, fans can expect nothing less than the best from this iconic brewer.
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