The American Film Market (AFM®) will bring its 2020 edition online, the Independent Film & Television Alliance® (IFTA® ) announced yesterday. The novel coronavirus COVID-19 pandemic has affected every festival and unfortunately now the market is forced to make decisions.
AFM 2020 Online will run over five days, Monday, November 9 – Friday, November 13, shifting one week later than originally scheduled, so as not to overlap with Election Day in the United States.
This year will be the 41st market.
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“By making this announcement four months in advance, AFM’s stakeholders can move forward and plan with certainty,” said Michael Ryan, Chairman, IFTA and Partner, GFM Films. “AFM 2020 Online will give the global film community the opportunities that are always critical to our success — to meet, share knowledge, collaborate, and discover tomorrow’s films as they do every year in Santa Monica.”
The move is not only a disappointment for the thousands of global industry professionals who participate in the market annually, but Santa Monica hotels and restaurants are sure to feel the lack of market due to the financial lift it brings in. Full program and participation details will be unveiled later this summer.
SOURCE: American Film Market