American Family Insurance celebrates HOF inductee, Derek Jeter

(Derek Jeter)

On September 8, Major League Baseball will host its Hall of Fame ceremony honoring the inductees for the classes of 2020.  Among the inductees will be Derek Jeter. In honor of the occasion, American Family Insurance will be running a special commemorative commercial saluting Jeter and all of his accomplishments, both on and off the field.

Jeter has been a long-time brand ambassador for American Family Insurance.  His commitment to inspiring and supporting the dreams of youth aligns with American Family’s mission to inspire, protect and support dreams.  After all, a dream is the most valuable thing a person will own. 

The ad, created by American Family’s creative agency partner, Elite Media and directed by Search & Destroy’s Ritesh Gupta, features Jeter walking into a room filled with items marking special milestones in his life, from photographs of his mom, dad and sister, Sharlee, to his best friend Jorge Posada, high school coach, wife and children, and even his nephew, who wears his number 2.

It ends with Jeter saying, “With the right support, any dream is possible.  American Family Insurance.  Insure carefully, dream fearlessly.” Watch below:

REELated: American Family Insurance: dream fearlessly

Sherina Smith, VP of Marketing at American Family, says, “The intention of our advertising is to inspire people to reach for their dreams, knowing that along the way, there are people pushing them to pursue their dreams and American Family Insurance is there to support and protect the things that matter most.”

The tribute ad will debut on September 8 during the MLB Hall of Fame induction ceremonies.  It will then continue to run on the MLB network as well as  and will run in :30, :15 and :06 lengths. 


Derek Jeter Hall of Fame

CLIENT:  American Family Insurance

VP of Marketing: Sherina Smith

AGENCY:  Elite Media

  • Chief Creative Officer: Chris Crawford
  • Executive Creative Director: Marvette Ellis
  • Art Director: Mohammed Al Saadi
  • Creative Lead: Jindai Joseph 
  • Executive Producer: JD Williams
  • Account Director: Charles Hall


  • Director:  Ritesh Gupta
  • Producer: Todd Morris

EDIT:  Cut & Run

Editor:  Gary Knight

COLOR:  The Mill

CONFORM:  Jogger (Cut & Run)

RECORD/MIX:  Sonic Union

Sound Engineer:  Mike Marinelli

Original Music Track by Q Department