Amelia Gray is making peptides part of the hot-girl routine. Cymbiotika has launched “Hot Girls Sip Peptides,” a new campaign starring the model and mental health advocate to promote its Beauty Peptide Complex.
Created with OBB Bolded, OBB’s branded content studio, the work brings a cheeky tone to ingestible beauty while putting the product science front and center.
The campaign is part of Cymbiotika’s “Science Never Tasted So Good” platform and follows Gray through a series of stylized daily routines, with ingredient information, benefits, and clinical claims appearing alongside her.
Rather than hiding the science in the fine print, the creative makes it part of the aesthetic. Watch below:
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Gray was already a Cymbiotika user before the partnership. She met co-founder Durana Elmi through a mutual friend and joked that she had been manifesting a collaboration with the brand.
That relationship eventually grew into a larger creative partnership, with Elmi working alongside Gray and her team on creative direction, director selection, set design and prop styling for the Los Angeles shoot.
Launched in September, the raspberry-flavored Beauty Peptide Complex combines VERISOL bioactive collagen peptides, CERAMOSIDES, hyaluronic acid, a tripeptide complex, zinc, copper and silica using Cymbiotika’s patent-pending liposomal delivery system.
The product marks the brand’s expansion into ingestible beauty, with claims centered on progressive benefits for hair, skin and nails with consistent daily use.
“Hot Girls Sip Peptides” will run across connected TV, YouTube, paid and organic social, and wheatpasting, with additional support across Meta, TikTok, Pinterest, Reddit, programmatic, and search.
The campaign will also extend into experiential activations across Los Angeles, including pop-ups and a “hot girl hotline” designed to share product science. For Cymbiotika, the formula is simple: make the science visible, keep the tone playful, and turn peptides into a beauty flex.
