AIR presents showcase of unsigned diverse directors

(If you’re an indie director AIR wants you)

Are you a minority director looking to get their work seen by leading production companies that shoot for ad agencies and brands? If so, the Alliance of Independent Representatives is looking for you.

The Alliance, better known as AIR (, is conducting a talent search for diverse filmmakers who are not currently signed to any US production houses for representation. Entrants to the Diverse Directors Showcase can earn a chance to introduce themselves and their work to members of AIR, the trade association of the independent repping community for the advertising production industry, and the Executive Producers of the many production companies they represent.

The showcase is being co-sponsored by the video-sharing service Simian (

The top five directorial talents, as judged by a panel of AIR members, will be selected to take part in a virtual Diverse Directors Showcase that will be presented on Monday, July 25 at 1 pm ET.

The event is being organized and led by AIR’s Diversity in Talent committee, led by Chair Isabel Echeverry of Kontakto Reps. Also on the committee are Sonia Blum of Sonia Reps and Mary Saxon of Saxon + Partners Presents.

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Entry rules for submission and requirements are as follows:

  • Entrants must be a Diverse/Minority Director including, Women, BIPOC, Latinx and LGBTQ.
  • Directors cannot currently be represented and must be independent or freelance.
  • Entrants must submit three pieces of work, with the total running time of their showreel no longer than five minutes. They must also submit bios.
  • Submissions are limited, so first come, first served.

AIR members will review all entries and select the five directors who demonstrate the best overall work and potential marketability to the commercial production industry. For more information on the Diverse Directors Showcase, contact AIR President Veronica Lo

Deadline for entering is July 12. To submit work for consideration, go here.

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