Adult Swim’s immersive Rick and Morty experience

Rick and Morty
(Courtesy Adult Swim)

WORMAGEDDON has arrived! Leading into the season six premiere of Adult Swim’s Rick and Morty, fans around the world are invited to participate in an immersive adventure that brings to life the two-time Emmy Award-winning animated hit comedy series.

#WORMAGEDDON is a global “living episode” and treasure hunt that features 14 unique and immersive scenes that bridge the events from the season five finale episode with the recently announced season six premiere.

The first activation was unveiled in Mexico City, with a global treasure hunt to find more #WORMAGEDDON scenes kicking off Monday. Reaching every continent except Antarctica, spectacular new custom scenes will unfold nearly every day until #WORMAGEDDON concludes with the season six global premiere of Rick and Morty starting on Sunday, September 4 at 11:00 p.m. ET/PT on Adult Swim.

Golden Rick Head

Facing a threat of complete global destruction, the heroes and anti-heroes of Rick and Morty will team up against #WORMAGEDDON.  Between the destruction of the Citadel of Ricks at the end of season five and the beginning of season six, a new threat lands on Earth in the form of a mysterious alien worm that aims to take over the planet.

Featuring 14 custom scenes that showcase the worm’s destructive path and featuring fan-favorite Rick and Morty characters, starting on Monday, fans are invited to join the hunt and unlock clues to discover the nine hidden locations in countries around the world. The first fan to find each hidden location in person will be rewarded on the spot with a life-size golden “Rick” head.  

Today marks the debut of the first custom scene at the Casa de Cultura Jesús Reyes Heroles, Coyoacán in Mexico City. This massive build stands 13 feet tall, 12 feet wide and 14 feet long, and depicts Rick and Morty characters Beth Smith and Supernova in the fight of their lives to save Earth.

Watch below:


REELated:

“To celebrate the new season, we are inviting fans around the globe to take part in an immersive experience that allows them to go on a real-life Rick and Morty adventure,” said Tricia Melton, chief marketing officer for Warner Bros. Discovery Kids, Young Adults and Classics group. “Our world is being invaded by alien space worms so menacing that #WORMAGEDDON has been declared on nearly every continent. The first fan to find the hidden battle scenes around the world will nab a golden Rick head, clearly one of the most collectible items in the universe.”

Build Close Ups - Beth & Supernova

To set the stage for this new adventure, Adult Swim debuted a series of custom animated shorts about the origins of this dangerous alien invasion. [A Citadel Secret] premiered at the Rick and Morty panel at the Adult Swim Festival  Block Party on August 6, followed by [A Journey to Earth] on August 17. The two shorts have received a combined total of 6MM+ global views and counting. Yesterday marked the debut of [Threat Level: Wormageddon] in which Rick is alerted about #WORMAGEDDON and enlists others to join him in the battle against the massive alien monster.

Fans can follow along as the beloved characters from Rick and Morty battle to save Earth from #WORMAGEDDON by visiting the show’s official social channels and on RickandMorty.com.

Rick and Morty was the #1 comedy across all US cable in 2017, 2019, and 2021. Since launch, Rick and Morty ranks as one of the top series for HBO Max, both domestically and globally. Lifetime to date, Rick and Morty has been viewed over 10B times globally, across linear, digital, and streaming.

Fans can get details and rules on how to participate in the global treasure hunt here.


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