The clock is counting down. It could mean a clutch moment, a nerve-racking play, or a chance to be the hero. It can bring adrenaline and excitement or sheer anxiety. But according to Minnesota Timberwolves’ Anthony Edwards, star of the new Adidas campaign, sometimes the best way to be an all-star is to just let it go. “Throw it away,” he says – meaning don’t let the pressure cloud your game.
In a world of high-stakes sports, Edwards is part of a larger Adidas campaign reminding athletes, from the pros to the high school hopefuls, that pressure is part of the fun. But the key is not letting it spoil the game. You just need to remember three simple words: #YouGotThis.
This campaign is more than just a catchy hashtag – it’s a philosophy about bringing every part of yourself to the game, whether it’s the court, the field, or any place where competition meets passion. Sports are stressful, sure, but at the end of the day, it’s still a game. And the beauty of the game is that you’re never alone; your teammates, coaches, and community are there to remind you to believe in yourself.
Edwards, along with Indiana Fever’s Aliyah Boston and Kansas City Chiefs’ and three-time Super Bowl MVP, Patrick Mahomes, takes this message to the next level by supporting young athletes in building their confidence. In one moment, Boston helps a high school player with her free throw.
Each spot, developed by Portland-based Öpinionated and directed by Derek Cianfrance, is a playful twist on competition, highlighting the joy of the game rather than focusing solely on winning. The spot, produced by creative agency Opinionated and directed by Derek Cianfrance, features Queen and David Bowie’s Under Pressure, adding a bit of drama to a lighthearted situation. Watch below:
Adidas SVP of Brand Communications Chris Murphy captures the essence of the campaign perfectly: “Sport is about more than winning. It’s about the love of the game and the joy.” The aim is to empower athletes to face challenges with a positive mindset, reminding them that in moments of pressure, it’s all about embracing the fun and remembering that no matter what, you’ve got this.
Mahomes adds his own flair to the message, saying, “Pressure is a part of the game, but it doesn’t have to control you.” His advice? Trust yourself, enjoy the moment, and just play.
This optimistic take on sports is a refreshing contrast to Nike’s more intense “Winning Isn’t for Everyone” slogan. It’s a reminder that whether you’re on the big stage or the school gym floor, sometimes the best move you can make is to smile, breathe, and enjoy the game.
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Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on X at @colinthewriter1
