adidas reminds us that we will be ready for sports again

(adidas is ready for sport)

Adidas and agency Iris are definitely ‘Ready for Sport.’ Then again, who of us is not ready? Using stock and existing footage, the new optimistic, emotionally-moving video has gone live across adidas’ social channels. The ad focuses on optimism, anticipation and the excitement of the return of sport.

It is a powerful reminder to the world that sport will be back and will feel incredible. When it returns, we will be ready.

Using a script read poetically by NYC rapper Princess Nokia, who delivers the powerful ‘We will ___ again’ device. Adidas Instagram stickers have also been created, inviting people to post online about what activity or sport they’re looking forward to experiencing again.


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The final product is an inspiring and optimistic rallying call for people everywhere to look forward and imagine how incredible sport is going to feel when this is over.

CREDITS:

AGENCY: Iris 

  • EXECUTIVE CREATIVE DIRECTOR: Henry Scotland & Rachid Ahoiuyek
  • CREATIVE DIRECTOR: Gabi Mostert 
  • PLANNER: Rory Natkiel 
  • MANAGING PARTNER: Nico Tuppen 
  • SENIOR ACCOUNT DIRECTOR: Simone Botherway
  • ACCOUNT MANAGER: Lottie Tonks
  • AGENCY PRODUCERS: Annabel Singer, James Plaxton & Oliver Rushton

PRODUCTION COMPANY: POPs Productions

  • DIRECTOR: Gabi Mostert 
  • EDITOR: Iain Finlay, Andy Sowerby

POST PRODUCTION: POPs Productions

AUDIO POST PRODUCTION: George Castle @ GCRS

DESIGNER: David Missen and Jess Leonard

SOCIAL MANAGER: Sophie Tyler 

VOICE OVER TALENT MANAGEMENT: Gary Cohen, ATC Management

COMPOSER: Dave Connolly 

MUSIC LICENSOR: Wake the Town

SOURCE: adidas

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