Adidas and agency Iris are definitely ‘Ready for Sport.’ Then again, who of us is not ready? Using stock and existing footage, the new optimistic, emotionally-moving video has gone live across adidas’ social channels. The ad focuses on optimism, anticipation and the excitement of the return of sport.
It is a powerful reminder to the world that sport will be back and will feel incredible. When it returns, we will be ready.
Using a script read poetically by NYC rapper Princess Nokia, who delivers the powerful ‘We will ___ again’ device. Adidas Instagram stickers have also been created, inviting people to post online about what activity or sport they’re looking forward to experiencing again.
ALSO READ: Nike releases new ‘Play for the World’ for COVID-19
The final product is an inspiring and optimistic rallying call for people everywhere to look forward and imagine how incredible sport is going to feel when this is over.
CREDITS:
AGENCY: Iris
- EXECUTIVE CREATIVE DIRECTOR: Henry Scotland & Rachid Ahoiuyek
- CREATIVE DIRECTOR: Gabi Mostert
- PLANNER: Rory Natkiel
- MANAGING PARTNER: Nico Tuppen
- SENIOR ACCOUNT DIRECTOR: Simone Botherway
- ACCOUNT MANAGER: Lottie Tonks
- AGENCY PRODUCERS: Annabel Singer, James Plaxton & Oliver Rushton
PRODUCTION COMPANY: POPs Productions
- DIRECTOR: Gabi Mostert
- EDITOR: Iain Finlay, Andy Sowerby
POST PRODUCTION: POPs Productions
AUDIO POST PRODUCTION: George Castle @ GCRS
DESIGNER: David Missen and Jess Leonard
SOCIAL MANAGER: Sophie Tyler
VOICE OVER TALENT MANAGEMENT: Gary Cohen, ATC Management
COMPOSER: Dave Connolly
MUSIC LICENSOR: Wake the Town
SOURCE: adidas
