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OpenAI’s campaign turns prompts into moments of mastery
  • REEL NEW YORK

OpenAI’s campaign turns prompts into moments of mastery

By Reel 360 Sep 23, 2026
OpenAI and Special U.S. are back with a new global campaign showing how ChatGPT can help people move from “I don’t know how” to “I did it.” Titled But Now, the cam...
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Creator Any Gabrielly spills the ‘fofoca’ in Brazil e.l.f. campaign
  • International

Creator Any Gabrielly spills the ‘fofoca’ in Brazil e.l.f. campaign

By Reel 360 Sep 23, 2026
e.l.f. Cosmetics is entering Brazil with a campaign built around a national pastime: gossip. Created by 72andSunny Amsterdam, e.l.f.ofoca plays on the Portuguese word “fofoca...
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Kate McKinnon tries to destroy Zoom by using Zoom in new campaign
  • Reel Ad of the Week

Kate McKinnon tries to destroy Zoom by using Zoom in new campaign

BY Colin Costello Sep 23, 2026
Kate McKinnon is back in full chaos mode for Zoom, playing a maniacal boss who tries to take down the platform by using it. The new spot, “Zoom Gets It Done,” was create...
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American Haiku takes agency merch to absurd heights with $1,000 katana
  • REEL NEW YORK

American Haiku takes agency merch to absurd heights with $1,000 katana

By Reel 360 Sep 23, 2026
Most agencies make T-shirts. American Haiku made a sword. The Brooklyn-based creative company has launched “Elevated Essentials for the Modern Haijin,” a six-piece back-to-...
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Bertrand Morin to lead R/GA’s MENA operation in Abu Dhabi
  • REEL MOVES/INTERNATIONAL

Bertrand Morin to lead R/GA’s MENA operation in Abu Dhabi

By Reel 360 Sep 23, 2026
R/GA is making its Middle East presence official. The creative innovation company has formally established a business in Abu Dhabi, turning more than a decade of work across th...
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