Created by Parle Agro, “Frooti Together”, featuring Bollywood stars Alia Bhatt and Ram Charan, is a fictionalized mixed media adventure through time inspired by the story of the birth of Frooti in India. Set in a vibrantly colorful miniature world, the narrative depicts mankind’s discovery of the mango through its many juicy roles in our history all the way to the creation and distribution of the famous drink worldwide as it exists today.
The campaign further cements the seamless collaborative process 1stAveMachine has perfected with its talent across the globe. Watch below:
The work comes on the heels of Becho & Mab’s recent successful partnership with Bloomberg Media Studios for Samsung Electronics, titled “Tech Goes Green” — a warm, inviting, animated campaign that embraces the eco-conscious side of tech.
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