Our friends at 1stAveMachine have created an animated anti-smoking story for agency Acento Advertising for the California Department of Public Health’s CTCP, one of the world’s leaders in tobacco-control efforts.
Helmed by 1stAveMachine director as well as BRUT Co-Founder and Executive Creative Director Martin Allais, the campaign, entitled “Jackson,” follows a habitual smoker — who often craves a drag while drinking coffee, driving through traffic, and even at the movies — transforming his mind, body, and spirit to finally quit his addiction for 10 years and counting.
For the anti-smoking campaign, the animated visuals, which include a monstrous cloud of cigarette smoke and are accompanied by a Spanish-speaking voiceover. Watch below:
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CREDITS:
CLIENT: California Department of Public Health CTCP
AGENCY: Acento Advertising
PRODUCTION COMPANY: 1stAveMachine
- Partner and Executive Producer: Sam Penfield
- Executive Producer: Peter Repplier
- Executive Producer: Nick Litwinko
- Executive Producer: Michaela McKee
- Directed and Produced by: BRUT
- Creative Director: Martin Allais
- Executive Producer: Maud Beckers
- Producer: Sara Camacho Gutiérrez
- Lead Compositor: John Harrison
- Art Direction and Illustration: Jor Ros
- Art Direction and Animation: Ricard Ubach
- Type Design: Ales Santos
- Animation: Angus Pepper
- Animation: Fernando Abaca
- Animation: Bujor Stefanescu
- Animation: Javi Vaquero
- Animation: Ellis Chan
- Clean-Up Lead: Marga López
- Clean-Up: Margarita Rojas
- Clean-Up: Eva Puyuelo
- Clean-Up: Libardo Bohorquez Gutiérrez
- Clean-Up: Macarena Ortega Comp
SOURCE: 1stAveMachine