Snickers introduces the Peanut Brownie

(Snickers launches 360 campaign)

Wait. What? A Snickers Peanut Brownie? Where does the Reel 360 Team get one? Snickers has kicked off the 360 campaign on TV, digital and social tied to the launch of its newest product, Snickers Peanut Brownie – now available nationally.

According to our friends a BBDO, who teased us with this tasty treat and created the new campaign, the new Snickers Peanut Brownie features delicious peanut brownie squares, each covered in a luscious layer of caramel and coated in classic Snickers chocolate.

At the center of the strategy lies the insight that adult life surprises us with all sorts of problems and pitfalls we’re not prepared for – at home, at the office, and in our relationships. And while nobody has all the answers, we do have comforting brownies to satisfy you in these moments. “Life is full of hidden problems, so we hid a comforting brownie in a Snickers.” Watch the spot called, “Stanimal” below:

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Again where do we get one?


Client: SNICKERS          

  • Rankin Carroll: Chief Content Officer – Mars Wrigley
  • Sarah Long: Chief Marketing Officer, Mars Wrigley NA
  • Josh Olken: Brand Director
  • Rosemary Nocito: Brand Manager
  • Rebecca Schied: Sr. Brand Manager
  • Jess Donato: Sr. Associate Brand Manager

AGENCY: BBDO New York           

  • David Lubars: Chief Creative Officer, BBDO Worldwide
  • Gianfranco Arena: Executive Creative Director
  • Peter Kain: Executive Creative Director
  • Scott Mahoney: Creative Director
  • Dan Oliva: Creative Director 
  • Christopher Chan: Senior Art Director
  • Owen Weeks: Senior Copywriter
  • Amy Wertheimer: Group Executive Producer
  • Star Wingate-Bey: Associate Producer
  • Shelly Bloch: Business Manager
  • Melissa Chester: Music Producer
  • Lisa Piliguian: EVP, Senior Director
  • Lindsey Mawhee: Account Director
  • Michelle Ostbye – Ponton: Account Manager
  • Jacob Plastina: Account Executive
  • Mark Lester: SVP, Project Management Director
  • Annemarie Norris: SVP, Group Director, Behavioral Planning
  • Christina Stoddard: Group Planning Director
  • Brian Brydon: Comms Planning Director
  • Molly Gasch: Senior Brand Planner