In a major shift for sports broadcasting, ESPN and Major League Baseball (MLB) are parting ways after the 2025 season, ending a 35-year partnership that has been a staple of
The NBA is reportedly on the verge of finalizing a monumental media rights deal with NBC, Amazon, and Disney/ESPN, potentially worth around $76 billion over 11 years. This agreement would
With March Madness here, ESPN is gearing up for another exciting year of college basketball with the return of its famed Tournament Challenge. After a record-breaking year with over 9
ESPN has unveiled an exciting new addition to its longtime “This is SportsCenter” campaign, showcasing the Stanley Cup champions and two NHL stars. The campaign’s focus on the iconic Stanley
ESPN Fantasy Football returns with an exciting new campaign titled “Only in Fantasy,” celebrating the unifying power of fantasy football on sports network. The campaign, created in collaboration with Butler,
Those who cannot get enough of Bryce Young’s path to professional football can soon learn more about his journey in Being Young, an authorized short streaming documentary profiling the 2021
Every year, millions of fans turn to multimedia sports company, ESPN to carefully curate their brackets for the largest college basketball tournament in the U.S. From fans and novices to
Fantasy Football isn’t just a test of your sports knowledge, it’s a test of your relationships; creating deeper community connections…even if a little smack talk is involved. At least that’s
After a wildly successful launch last year, ESPN tasked Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) with expanding the “One App, One Tap” campaign and the team ended up developing a
Viewers who tune in to watch tonight’s NBA match-up between the Golden State Warriors and the New Orleans Pelicans on ESPN2, ESPN+ and ESPN Deportes will enjoy an alternate presentation
We have been talking at Reel 360 about starting a new column called “Career Enders.” You know, where mostly men make a stupid mistake and end their careers. Now, we
In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company has announced a strategic reorganization
If soda really grew on trees, wouldn’t you want a taste? That’s the idea behind Culture Pop Soda’s new 2025 brand campaign, “If Soda Grew on Trees.” Known for its
Acclaimed filmmaker Nanette Burstein has officially signed with Institute for commercial representation, bringing her signature blend of authenticity, empathy, and humor to the production company’s celebrated roster. Known for her
The 97th Academy Awards marked a milestone in viewership, reaching its highest ratings in five years for total viewers and the coveted 18-49 demographic. Hosted by Conan O’Brien at the
Reel 360 News’ Reel Black List is more than just a month-long celebration—it’s a commitment to recognizing the impact of Black professionals in advertising, film, TV, music, radio, and media every
If we had to sum up 2024 in three words, they’d be: Trump, Tuah, and mergers. Oh, my. This year felt like a mashup of a political thriller, corporate soap
GEICO has just launched its latest creative campaigns, continuing the lighthearted and familiar narrative with everyone’s favorite lizard, the Gecko, and the iconic Caveman. These two characters are making their
The Nissan Heisman House, a beloved tradition in college football, enters its 14th season with the highly anticipated addition of Reggie Bush. As fans eagerly welcome the iconic football star
Bud Light has always been synonymous with football, but their latest campaign for the 2024 college football season truly knocks it out of the park with laugh-out-loud humor. Spearheaded by
