SC Johnson’s Ziploc brand made a major impression at the 2025 Cannes Lions International Festival of Creativity, earning the Grand Prix in Creative Commerce along with five additional Lions for its “Preserved Promos” campaign.
The campaign addressed a common consumer frustration: the high volume of expired digital food coupons that go unused each year. Ziploc flipped that inconvenience into a creative commerce opportunity. Consumers were invited to upload photos of expired promos to PreservedPromos.com in exchange for fresh savings—up to $4 off—redeemable at major retailers such as Walmart, Target, Kroger, and Amazon, with the catch being they had to include a Ziploc product in their cart.
The result was a campaign that reinforced the brand’s core message—preserving what matters—while delivering measurable impact for consumers and retailers alike.
Award Highlights
- Grand Prix – Creative Commerce: Consumer Goods
- Gold Lion – Direct: Use of Real-Time Data
- Silver Lion – Media: Retail Media
- Silver Lion – Direct: Market Disruption
- Bronze Lion – Creative B2B: Market Disruption
- Bronze Lion – Direct: Use of Mobile
- Plus, three additional shortlist honors
Performance Results:
- 61% increase in Share of Voice
- 5% sales lift
- 14% increase in new buyers
- 49% redemption rate
- Over 80 retail partners across 65,000+ stores
The campaign, which blended mobile-first UX with real-time data validation, was developed to be both seamless and scalable—making it easy for consumers to engage while reinforcing Ziploc®’s relevance in everyday life.
Ziploc’s win at Cannes affirms SC Johnson’s ability to turn practical brand utility into creative impact with global resonance.
REELated:
Cannes Lions Day 1: Grands Prix winners announced
