If there’s one thing Gen Z loves, it’s a good deal. From praising budget airlines to sharing cost-cutting hacks on TikTok, any opportunity to cut spending has become more than welcome. As a result, Facebook Marketplace has emerged as a hub for that generation especially, allowing neighbors to help neighbors by reselling and buying everything from clothing to home decor to fitness equipment.
Plus, people have made new connections and fueled their creativity in the process.
To showcase the e-commerce platform’s necessity at this specific moment in time, Anomaly has introduced this new multimedia campaign called “Your Neighbors Have It.” The campaign shares true stories of real people’s experiences with Facebook Marketplace, featuring boyfriends who met when one bought a coffee table from the other, a young man who was able to furnish most of his apartment with only $15, and another who found a passion for photography after buying his first camera on the e-commerce platform. Look at some of the work below:
REELated:
“There’s just something thrilling about finding not only a bargain from a neighbor…but the stories that come along with it”, said Daniel Chen, Creative Director at Anomaly LA. “It’s something you only get from Marketplace and we really tapped into that simple truth. We found real Marketplace users with real Marketplace stories, using their voices to bring their stories to life in a way that felt true to them. Whether they were wacky, poignant, charming – we wanted them to resonate with the treasure-seeker in all of us and the delight of giving something new life.”
“From flaunting newfound skills online to making authentic relationships in real life, we wanted this campaign to reflect authentic content on Facebook – and how it translates to in-person connections,” adds Naz Nazli, Creative Director at Meta. “Facebook, at its core, helps people make and maintain connections. Facebook Marketplace epitomizes that mission, and this campaign highlights that.”
The campaign consists of two series, including the stories previously mentioned, as well as videos starring influencers Ricotaquito, Ezee, and April Lockhart as they buy different items from real sellers.
CREDITS:
CLIENT: Facebook
- Consumer Product Marketing Lead: Michael Ruderman, Andrew Truong
- Product Marketing Manager: Jalak Amin
- Creative Director: Naz Nazli
- Creative Director: Jan Jaworski
- Director, Head of Creative, Family of Apps: Rodrigo Moran
- Head of Creative, Company: Tom Markham
- Paid Social Performance: Michelle Soltis
- Head of Production: Jenny Gadd
- Production Strategist: Julian Katz
- Production Strategist: Margaux Ravis
- Marketing Decision Science: Mitchell Sanregret
- Brand Marketing Strategist: Heidi Keel
AGENCY: Anomaly LA
- Managing Partner/President: Khara Wagner
- Partner/Chief Creative Officer: Josh Fell
- Partner/Chief Strategy Officer: Aisea Laungaue
- Managing Director: Josh Jefferis
- Group Creative Director: Erwin Federizo
- Creative Director: Daniel Chen
- Associate Creative Director: Fede Munichor
- Associate Creative Director: Joaco Lynch
- Associate Creative Director: Charles Lee
- Art Director: Brandi Kemp
- Copywriter: Jasmine Espejo
- Head of Production: Erika Madison
- Executive Producer: Helena Miller
- Producer: Tien Dang
- Senior Strategist: Ariel Sayre
- Senior Comms Strategist: Kimberly Van
- Business Director: Meghan Miloradovic
- Account Director: Michael Gobo
- Head of Business Affairs: Jana Nauman
- Senior Business Affairs Manager: Audra Brown
- Associate Business Affairs Manager: Svetlana Minassian
- Head of Creative Resourcing and Project Management: Chris Greve
- Senior Project Manager: Rebecca Lear
PRODUCTION COMPANY: Off-Site Works
- Director: Ryan Chun
- Director of Photography: Madison McKamey
- Executive Producer: L. Vertel Scott, Tomás Whitmore
- Line Producer: Shae Horton
EDIT: Cabin
- Editor: Dylan Edwards, Brad Dupuie
- Assistant: Rex Kane Hart
- Executive Producer: Adam Becht
- Producer: Michelle Dorsch
COLOR: Trafik
- Colorist: Ricky Gausis
- Executive Producer: Meghan Lang Bice
- Producer: Phoebe Torsilieri
VFX/FINISHING: Shape + Light
- Lead Flame Artist: Aaron Neitz
- Flame Assist: Eugene Vernokiv
- Executive Producer: Scott Boyajan
- Producer: Arielle Weir/Jade Fulton
ANIMATION: Los York
- Executive Producer: Eric Zapakin
- Producer: Bridgette Spalding
MUSIC: We Are Walker
Music Supervisor: Danielle Soury
MUSIC: New Math
- Music Supervisor: Jake Falby
- Mix/Sound Design: Lime
- Mixer: Peter Lapinski
- Assistant Engineer: Jeremy Nichols
- Executive Producer: Susie Boyajan
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