Comcast’s Xfinity is unveiling Imagine That, a new brand platform designed to showcase how its connectivity and entertainment products work together to make life simpler, safer, and more extraordinary. The platform debuts with a two-minute short film starring one of Universal Pictures’ most iconic characters, Frankenstein’s monster.
In this fresh take, Dr. Frankenstein and “Frank” enter a world powered by Xfinity, where seamless WiFi, mobile, and entertainment bring humanity to the monster. The film serves as a metaphor for the magic that happens when technology fades into the background and simply works.
Created in partnership with Universal Pictures, Universal Parks, and agency Goodby Silverstein & Partners, the production rebuilt Dr. Frankenstein’s medieval laboratory, drawing inspiration from Universal Orlando’s Monsters Unchained: The Frankenstein Experiment.
Makeup and prosthetic artists from Universal Parks faithfully recreated the legendary look, from the Frankenstein green skin and neck bolts to his square head and boots. Watch below:
“At Xfinity, we’re not just imagining the future, we’re building it,” said Jon Gieselman, Chief Growth Officer, Connectivity and Platforms at Comcast. “From self-healing WiFi to mobile, home security, and entertainment, we’re delivering powerful experiences that make life easier, safer, and more fun.”
The Imagine That campaign illustrates how Xfinity products come together seamlessly:
- Xfinity Internet: Multi-gig speeds, ultra-low lag, and whole-home WiFi that connects everything from smart cameras to doorbells.
- Xfinity Mobile: Up to 1-gig speeds at home and on the go, powered by WiFi PowerBoost.
- Xfinity Entertainment: Live TV, 450+ streaming apps, 200,000 movies, plus features like Enhanced 4K and Multiview in one place.
“It’s remarkable when Frankenstein’s creation, who seems so far from human emotion, can suddenly embody it in such a magical way,” said Jeff Goodby, Co-Founder and Co-Chairman of Goodby Silverstein & Partners. “This campaign reflects a brand that opens the door to extraordinary stories and delivers unmatched access to entertainment and connectivity.”
Directed by Lance Acord of Park Pictures, the Xfinity short film will run nationwide across digital and social platforms. Teasers will appear leading up to the official October 1 launch, timed perfectly for Halloween.
Additional stories under the “Imagine That” banner will be released throughout the fall and into 2026. Customers can access behind-the-scenes footage of the Frankenstein shoot by saying “Halloween” into their Xfinity voice remote.
CREDITS:
BRAND: Comcast Technology Solutions Xfinity
- Chief Growth Officer: Jon Gieselman
- Vice President: Todd Arata
- Vice President: Dustin Hayes
- Executive Director: Diana Hicks
- Marketing Director: Victoria Cianciulli
- Marketing Manager: Sarah Kezbari
AGENCY: Goodby Silverstein & Partners
- Executive Creative Director: Pete Harvey
- Creative Director: Colin Nissan
- Creative Director: Sean Farrell
- Managing Partner: Leslie Barrett
- Group Account Director: Ola Abayomi
- Account Director: Kyla Novell
- Account Manager: Elizabeth Gordon
- Strategy Director: Alan Stout
- Strategist: Taylor Yada
- Strategist: Emma Cotter
Catch and Release
PRODUCTION COMPANY:
Xfinity Creative
- Content Producer: Ashley Henderson
- Head of Production: Amy Wertheimer
- Executive Producer: Olivia Baker
- Business Affairs Manager: Andrew Zinker
- Business Affairs Manager: Kaitlyn Ahlefield
Park Pictures US
- Director: Lance Acord
- Founder: Jackie Kelman Bisbee
- Executive Producer: Scott Howard
- Executive Producer: Caroline Kousidonis
- Head of Production: Chelsea Schwiering
- Makeup Artist: Göran Lundström
- Production Designer: Dominic Watkins
- Costume Designer: Christine Wada
POST / VFX:
Pariah
- VFX Supervisor: Pat Murphy
- Managing Director: Mark Tobin
- Executive Producer: Michael Steinmann
- Producer: Gladys Bernadac
Trafik
- Colorist: Daniel DeVue
- Producer: Geoff Linville
EDIT:
EXILE
- Editor: Grant Surmi
- Executive Producer: Lexy Leeds
- Executive Producer: Sarah Cassell
- Edit Assistant: Juan Steck
- Managing Director: Sasha Hirschfeld
MUSIC/SOUND:
Future Perfect
- Composer: John Connolly
- Sound Designer: Brian Emrich
Little Ears
- Music Supervisor: Maxwell Gosling
- Music Producer: Blaire Brinster
Sound Lounge
- Sound Mix: Tom Jucarone
- Sound Producer: Dana Villeareal
Colin Costello is the West Coast Editor of Reel 360 News. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
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