Wrangler ad campaign dominates Las Vegas for ‘Super Bowl of Rodeo’

 Wrangler, one of America’s most recognized denim labels, is concluding their 75th anniversary year by honoring championship western athletes as the title sponsor for the Wrangler National Finals Rodeo (WNFR.)

Taking place in Las Vegas, December 1-10, this is the 21st year Wrangler has sponsored the major event.

Long time ad agency partner Two by Four is ensuring WNFR attendees share in the fun, excitement and commitment Wrangler has to the western lifestyle and the rodeo sport — both inside and outside of the arena — with a hard-to-miss immersive city-take-over initiative.

Highlights of the campaign include the first-ever branding takeover of The Boring Tunnel inside the Resorts World Station, Resorts World / Las Vegas Convention Center Loop and high-impact digital spectaculars located on the famous Las Vegas Strip. Additional elements include video, broadcast, radio, digital and OOH (digital and static). Top name rodeo champions featured in the campaign include:

·       Stetson Wright, 3x All Around World Champion

·       Josh Frost, Champion Bull Rider

·       Coleman Proctor, Team Roper

Wrangler takes great pride in our heritage of providing the best in Western apparel to top championship rodeo athletes and rodeo fans,” stated Allen Montgomery, President, Wrangler Western. “We are honored to sponsor the Wrangler National Finals Rodeo and are also humbled by our league of loyal, trusted legacy and new customers looking for authentic Western styling with its comfort and notability, no matter the occasion.”

“Once again, Two by Four has had the privilege to envision and bring to life Wrangler’s brand presence at the Wrangler National Finals Rodeo,” stated Adam Von Ohlen, Chief Creative Officer, Two by Four. “Every year the event gets bigger, more extreme and more exciting. For us, it really is the Super Bowl of Rodeo with all-encompassing city-wide excitement and arresting visual creativity.”

Creative Credits

Client: Wrangler
Agency:  Two by Four

Agency Location: Chicago

Chief Creative Officer: Adam Von Ohlen
Executive Creative Director: Bill Lindsey
Copywriters: James Harvey AND Nicole Mullins
Art Director: Betsy Agosta
Producer: Annie Tsikretsis
Account Director: Amy Corbett

+ Creative Credits (for Resorts World West Tower video / Harmon OOH / BLVD OOH / Tesla Tunnel Video only)
Post House: Prysm Studios
Post Producer: Sarah Mueller 
Senior CG Artist: Daniel Cervantes   
Creative Director: Ryan Gilbert