WITHIN, the world’s first performance branding firm, announced today the addition of Hillary Read as Vice President of Marketing. A proven e-commerce and brand development luminary, she will now spearhead WITHIN’s marketing strategies.
“Hillary has a successful track record of effectively identifying opportunities to expand key markets and harvesting meaningful partnerships, making her a great fit to lead our team,” said WITHIN CEO Joe Yakuel. “Her proven marketing expertise will help our team grow while enhancing the innovative services and solutions we offer our partners.”
Read boasts more than a decade of delivering marketing and communications strategies for innovative companies that create high-performance growth. Most recently, she served as Chief Marketing Officer for Cenports Commerce Inc., where she designed e-commerce advertising strategies for brand partners and led the company’s B2B marketing ideation and execution processes.
Her efforts led to a 300+% year-over-year increase in business growth. Prior to Cenports, Read spent more than nine years at 3Q Digital, founding the company’s marketing team and helping the organization grow from 30 to 350 people. She also served as the company’s head of corporate communications and led content, public relations, and internal communications strategy and development.
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As VP of Marketing at WITHIN, Read will oversee a rapidly-growing team committed to strengthening WITHIN’s leading status in performance branding. Hillary will analyze past successes to iterate and build campaigns to support the company’s overarching growth goals. She is passionate about establishing performance branding in its role in the present and future of marketing.
“I believe there is a significant opportunity to bring performance branding to the forefront of the digital landscape – and WITHIN is leading that charge,” noted Read. “We’re proving, in real-time, that it is possible to dissolve the silos of performance and branding and redefine the retail buying journey. It’s incredibly exciting to join an organization that is helping its great list of clients achieve transcendent long-term growth.”
This new hire comes at a time when WITHIN continues to expand its best-in-class solutions and services to solve the most pressing performance challenges for some of the world’s biggest brands. WITHIN was recently named as Rite Aid’s digital media agency of record (AOR) and tasked with unifying the company’s marketing strategy and customer experience through an integrated media approach.
Reel 360 wishes Hillary all the best in her new role.
