PayPal has launched its most significant U.S. ad campaign to date, enlisting actor Will Ferrell to showcase the platform’s ease, safety, and rewards. Set to a reimagined version of Fleetwood Mac’s song Everywhere, Ferrell humorously demonstrates the versatility of PayPal’s Debit Mastercard for both online and in-store transactions.
The Fintech brand worked with multiple agencies on the campaign, including BBH on creative, R/GA on digital and a rebuilding of its customer relationship management system, Pentagram on new colors and typography for its website, GroupM on media, Arts & Sciences on talent partnerships, Razorfish on social and Edelman on PR.
Debuting during Monday Night Football during the 49ers-Jets game, the 60-second creative shows Ferrell using PayPal to shop in a variety of humorous settings, including a boutique, supermarket, and even an electric vehicle charging station. While completing his purchases, Ferrell delivers his comedic twist on Everywhere, emphasizing how convenient it is to earn rewards while shopping. Watch below:
“Getting cash back hasn’t been this easy since my boys were little, and I’d take extra Monopoly money while they weren’t looking,” said Ferrell. “It’s been a delight to team up with PayPal and help customers earn cash back everywhere.”
“Starring Will Ferrell and powered by the music of Fleetwood Mac, our new campaign drives home the idea that PayPal is truly everywhere and more rewarding than ever,” added Geoff Seeley, Chief Marketing Officer at PayPal. “This points to the exciting direction we’re heading in as we continue to evolve PayPal into an easy, safe, and rewarding way to shop everywhere.”
This campaign, featuring PayPal’s new 5% cash back program, is being promoted across TV, streaming platforms, radio, social media, and out-of-home advertising. The campaign is a celebration of PayPal’s continued innovation in providing safe, easy, and rewarding ways to shop.
Beyond the commercial, PayPal has also revamped its visual identity, aligning with other brands that have updated their looks this year. This marks a significant step in PayPal’s strategy to compete in an increasingly crowded payment landscape, where services like Apple Pay and buy-now-pay-later models are gaining ground.
In addition to its consumer-facing campaign, PayPal has been exploring ways to expand revenue streams, such as developing an advertising platform built around its extensive transactional data from 400 million accounts globally.
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