Creative production studio Whiskey Bear has added a fresh dose of personality and innovation to its roster with the signing of Keegan & Nicole—a creative duo and real-life married couple known for their genre-smashing brand work across TikTok, Instagram, and YouTube.
With viral hits like Coca-Cola x Horror (29M views) and Gillette x Fantasy (5.3M views), the pair have made a name for themselves by blending cinematic style with brand storytelling—and always with a comedic twist. Their work is showcased under the Keegan Evans Photo banner and has built a following that spans millions.
Their origin story is just as original as their content. What started as Instagram promos for their waffle business quickly turned into a full-blown creative pivot. “Necessity is the mother of invention,” it turns out—and filmmaking became their true passion. Together, they inhabit all roles on set: writing, directing, acting, designing costumes, and everything in between.
“Nicole is the rock and the organizer, with an eye for detail and continuity,” explains Keegan. “She’s a master of aesthetics and loves sourcing and designing with genre-driven accuracy. It starts with copious research—about both the brands and each genre—which informs the script and intensive planning which we do together.”
“Keegan has an incredible ability to envision the big picture all while acting and directing,” responds Nicole. “We like to infuse humor in everything we do—even into something with a horror bent—and so much of that hinges on Keegan’s performance and ability to create a safe and collaborative space in which to direct even shy actors, like me.”
As independent creators, Keegan & Nicole have channeled their love of cinema into content that’s not just well-crafted—it’s deeply entertaining. Their knack for pairing sophisticated direction with playful tone has drawn the attention of both audiences and brands. Joining forces with Whiskey Bear marks an exciting next chapter, giving them access to a larger creative engine built around commercials, branded content, social, and experiential projects.
“We love collaborating with experts in their field and are excited to expand our knowledge so we can become even better creators,” notes Keegan. “Whiskey Bear really shares our enthusiasm for content that celebrates brand and storytelling by striving to produce things that people delight in watching. That’s the goal—to feel the enthusiasm on screen.”
According to Whiskey Bear, the duo is precisely the kind of collaborators the studio looks for: multi-talented, imaginative, and deeply tapped into the culture and creativity that thrive on social media.
“Breaking the fourth wall and revealing process is just part of the immense charm of Keegan & Nicole—they are wildly imaginative and the results are both astute and funny,” says Ben Murphy, Founder of Whiskey Bear. “They are the ultimate collaborators because they love all of the many elements that unite to create something special.”
“When we met, it was an immediate connection—we were big fans of their content, but getting to know them intensified appreciation of their work ethic and creative vision,” adds Michael Tamburrino, Head of Production at Whiskey Bear. “They are genuine and truly love what they do, and that passion translates into content that not only resonates with audiences but also delivers real impact for brands.”
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