Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and debut Xfinity’s best destination for sports viewing and streaming.
“Sports are scattered across dozens of networks and streaming services. It is a headache for fans. Xfinity makes the sports viewing experience simple, seamless, and unforgettable,” said Jon Gieselman, Chief Growth Officer, Connectivity & Platforms, Comcast. “Nobody else gives fans a single destination for every game, WiFi that streams live sports over a connection with ultra low lag, and powerful features like Multiview to keep every fan in the action from multiple live games at once. If you call yourself a sports fan, you need Xfinity.”
Created with agency Preacher, the first Xfinity spot premieres Thursday during the NFL Kickoff Game featuring the Eagles vs Cowboys, one of football’s most storied rivalries. Wilson and Vaughn will continue to star in additional spots rolling out this fall and into 2026.
Nearly twenty years after Wedding Crashers premiered in theaters, the duo reunites as best friends and sports rivals in a new campaign that showcases Xfinity’s WiFi and entertainment experience, turning living rooms into front-row seats for every matchup, every league, and every unforgettable play.
Wilson and Vaughn return as the ultimate sports fans, celebrating big rivalries, nonstop action, and the ease of watching without hopping from channel to channel or platform to platform. Today, more than 70 percent of all internet traffic is driven by streaming live sports and entertainment. Whether it is the action on the field or 4K streams on multiple devices, Xfinity delivers fast, reliable internet with multi-gig speeds, ultra-low lag, wall-to-wall WiFi, and the capacity to connect hundreds of devices in the home. Watch below:
The ads are directed by David Dobkin of Ridley Scott Associates, marking his first reunion working with both actors since the blockbuster hit Wedding Crashers. “Vince and Owen’s chemistry remains magic. They constantly push each other, which is necessary if you want to make something really good and really fresh. I think the Xfinity sports experience and this campaign deliver exactly that,” Dobkin said.
Power Game Day with Xfinity
Xfinity delivers a seamless, personalized, and comprehensive sports experience.
- Sports Zone: Curated destinations that integrate live coverage from dozens of networks and streaming apps, making it effortless to find, watch, and follow favorite teams, players, and matchups.
- Multiview: Watch up to four games at once on a single screen. Ideal for college football Saturday, NFL Sunday, and busy multi sport weeknights.
- World Soccer Ticket: A streaming package built for soccer superfans, offering more than 1,500 matches from the world’s top leagues in one place.
- Enhanced 4K: This fall, Xfinity will deliver more live sports than ever in Enhanced 4K, bringing every play to life in stunning detail and in near real time.
- Ultra low lag internet: Low lag streaming helps ensure a spoiler free and interruption free viewing experience.
Xfinity’s sports experience is powered by Comcast’s Entertainment OS, which supports tens of millions of devices globally. Xfinity entertainment devices combine live TV with over 450 streaming apps and channels, offering access to 200,000 movies and shows for rent or purchase.
With voice control, a content-first interface, and StreamStore—a destination that makes discovering, purchasing, and managing streaming apps, channels, and networks simple—Xfinity puts everything customers enjoy in one place.
CREDITS:
BRAND: Xfinity Creative / Comcast IMC / NBCUniversal
- Chief Growth Officer: Jon Gieselman
- SVP, Brand Marketing: Todd Arata
- VP of Brand Marketing: Dustin Hayes
- VP Talent Partnerships: Matthew Finkelstein
- Executive Director, Brand Advertising: Diana Hicks
- Director, Acquisition: Susana Reguiera
- Manager, Multicultural IMC, Hispanic Acquisition: Andrés Arciniega
- Senior Specialist, Acquisition Marketing Communications: Camila Castillo
- VP, Production: Ashley Henderson
- Head of Content Production: Amy Wertheimer
- Senior Director, Content Creation: David Logan
- Senior Producer: Meredith Pariano
- Coordinator: Anna Doherty
AGENCY: Preacher
- Chief Creative Officer: Rob Baird
- Chief Executive Officer: Krystle Loyland
- Chief Strategy Officer: Seth Gaffney
- Executive Creative Director: Kellyn Blount
- Executive Creative Director: Greg Hunter
- Associate Creative Director: Mills Adams
- Associate Creative Director: Andrew Singleton
- Strategy Director: Victor AbiJaoudi II
- Senior Designer: Candice Balbuena
- Head of Production: Stacey Higgins
- Group Brand Director: Kristen Meade
- Brand Director: Taylor Jansen
- Brand Manager: Grant Howard
PRODUCTION COMPANY: RSA Films
Director: David Dobkin
- President / Executive Producer: Luke Ricci
- DP: Corey Walter
- Line Producer: Diane Castrup
- Production Designer: Craig Reynolds
- Production Supervisor: Taylor Steadman
- Head of Production: Sarah Morrison
- Bidding Producer: Sean North
- Sales Rep: Bueno
EDIT: HutchCo
- Managing Director/EP: Jane Hutchins
- Editor: Editor: Jim Hutchins
- Cutting Assistant: Jimmy Hutchins
MUSIC, SOUND FINAL MIX: Lime Studios
- Creative Producer: Cassie Underwood
- Executive Producer: Susie Boyajan
SOUND DESIGN/FINAL MIX: Dave Wagg
COLOR: Company 3
- Lead Colorist: Stefan Sonnenfeld
- Senior Producer: Wesley Lewis
- Associate Producer: Andrea Carvajal
- Head of Production: Mario Castro
VFX/FINISHING: Serious Electronics
- Shoot Supervisor: Jason Miller
- Head of 2D: Andrew Oleck
- VFX Supervisor/ Flame Lead: Jason Miller
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