Wear what you love in new Macy’s campaign

(New spring campaign for Macy’s from 1stAveMachine)

There is nothing like the magic of an amazing new outfit. And who knows that better than Macy’s? That’s what we have in their spring campaign from storytelling production company 1stAveMachine and Chicago-based agency Major Behavior for Macy’s.

Helmed by 1stAveMachine director Tim Brown, the campaign, entitled “Wear What You Love Anywhere,” visualizes the magic of a great outfit. Bursting with exuberant colors and quick vignettes, it captures beautiful moments of heightened reality set in everyday situations. 

The compositions include an adventurous skate boarder in a color-blocked outfit moving through a makeshift wave, the ultimate self-styled photo shoot with a print-popping set for an insta-fame-worthy day in the park, and more — all celebrating the power of expressing personal style to transform every moment into an instantly memorable one. Watch below:

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The campaign rolls out across television, print, and digital.


CLIENT: Macy’s

  • SVP, Customer Interaction: Abigail James
  • Executive Creative Director: Lee Walker
  • Senior Director, Integrated Brand Strategy: Danielle Willett
  • Director, Broadcast: Audrey De Shong
  • Director, Integrated Brand Strategy: Elana Tepper
  • Specialist, Broadcast: Sandy Pletikosic
  • Specialist, Integrated Brand Strategy: Sam Chu

AGENCY: Major Behavior

  • Founder/Creative Director: Ken Erke
  • Executive Producer: Addie Pampalone
  • Writer: Laurenne Sala
  • Art Director: Anthony Alvarez


  • Director: Tim Brown
  • Partner/Executive Producer: Sam Penfield
  • Executive Producer: Michaela McKee
  • Executive Producer: Nick Litwinko
  • Executive Producer: Peter Repplier
  • Director Of Photography: Jordan Buck
  • Producer: Noni Couell

SERVICE: Moonlighting

  • CEO: Philip Key
  • Executive Producer: Shayne Brookstein
  • Producer: Lerié Neethling
  • Production Manager: Robyn Snell

EDIT: Cabin Editing Company

  • Managing Partner: Carr Schilling
  • EP: Adam Becht
  • HoP: Liz Lydecker
  • Editor: Jojo King
  • AE: Jonathan Schell
  • Producer: Katy Lester

VFX: Carbon

  • Flame Artist: Michael Sarabia 
  • Production EP: Derek Goldsmith
  • Motion GFX: James Tobias
  • Colorist: Aubrey Woodiwiss
  • Color EP: Laurie Adrianopoli
  • Color Producer: Dan Butler
  • Color Assists: Ale Amato & Briana Brackett

MUSIC: Premier Music Group

SOUND: Another Country

  • Sound Design/Mix: Peter Erazmus
  • Audio Assist: Logan Vines
  • Executive Producer: Tim Konn