After five years of curating its roster of talent and creating award-winning commercial and documentary work, the creative-led production studio We The People is ushering in its next chapter with new branding, a new global roster and bolstered creative services as WTP Pictures.
The brainchild of production veterans Jesse Ford and Susan Rued Anderson, We The People started as a branded content production studio in Detroit, Michigan that sought to break the traditional mold with a mixture of collaboration, strategic agility, and the shared mission to create a space where creativity flourishes.
Today, under its new banner, WTP Pictures has grown into a global production company with offices in Detroit and LA that shoot commercials, branded content, music videos, and documentaries worldwide, with this new expansion growing to include long-form original entertainment.
In addition to creating commercial work for the likes of The Zebra and Starbucks, the company has also launched a full-length documentary Revolution, a behind-the-scenes story depicting the making of the GMC HUMMER EV Pickup.
As they grow with an influx of new talent, Ford and Rued Anderson have continued to double down in their commitment to “un-status the quo” with WTP Pictures. No egos. No BS. Just bold, creatively-driven content and a passion for nurturing the next generation of creators. That approach has resulted in a dynamic roster of talented directors working across both commercials and entertainment, as well as the addition of Executive Producer Tiffany Caprice in 2021.
REELated:
Rued adds, “We are a company with exceptional creative talent supported by knowledgeable, ethical, and gracious producers. To put it simply, we do good work with good people.”
The new name is aligned with a new expansion into original entertainment and long-form production. Following the success of the company’s collaboration with General Motors to produce Revolution, which premiered on the HISTORY Channel, the new direction for WTP Pictures includes several long-form original entertainment projects that serve as an organic extension of the company’s background in fostering creative partnerships with exceptional directorial talent.
Award-winning Rued Anderson will continue to lead the commercial branch of the studio, with Ford taking the helm of the new entertainment division.
Commenting on the growth, Ford explains “Original Content is a place to truly connect and make an impact. Through the themes of hope, love, triumph, empathy, and more we hope to bridge the gap in the human divide.”
