We love Teleflora’s new Valentine’s Day campaign

Amazingly with Super Bowl LIV only two days away, there are actually advertising campaigns being released that are not airing on the Big Game. One of those belongs to Teleflora, the world’s leading floral delivery service, which has dropped its Valentine’s Day (Only 16 days away folks) floral bouquet lineup with a brand-new effort.

The campaign was developed by The Wonderful Company’s in-house creative team, Wonderful Agency, in partnership with director Lorena Medina and led by executive creative director Mayumi Tatsuta

Titled, “Flowers Say It Best,” the three new playful 15-second and 6-second efforts showcase how gifting a beautiful bouquet of fresh flowers is undoubtedly the best way to show someone they are loved.  With so many ways to celebrate Valentine’s Day, anything other than flowers just might send the wrong message… literally. Watch below:

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“Americans are participating in Valentine’s Day more than ever before,” said Danielle Mason, vice president of consumer marketing, Teleflora. “Whether you’re celebrating love’s special holiday with your significant other, family, best gal pal, or yourself, gifting a Teleflora Valentine’s Day bouquet, thoughtfully hand-arranged and hand-delivered by a local florist, is the perfect expression of love and appreciation.”

“Flowers Say It Best” is an extension of Teleflora’s overarching “Love Out Loud” brand platform, which launched during Christmas 2017. This Valentine’s Day, celebrate all the unique ways to Love Out Loud by gifting a stunning Teleflora bouquet—always made by hand and hand-delivered by a local florist, and ready to be enjoyed the moment it arrives at the door.

“On Valentine’s Day, there are so many gift-giving options that compete for the spotlight,” said Tatsuta. “The best way to cut through the clutter and show your love in a meaningful way is by gifting a thoughtful Teleflora bouquet, because flowers say it best.”

The spots can be seen on YouTube, Facebook, Instagram, Pinterest, and Twitter.

SOURCE: The Wonderful Agency

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