Independent agency Venables Bell + Partners announced several new brand partnerships: Carter’s the largest branded marketer in North America of apparel exclusively for babies and young children, UK-based PizzaExpress, leading finding service Tile and Peelz Citrus.
The new partnerships speak to VB+P’s legacy of building and fuelling both emerging and established brands.
“We’re excited about these partnerships and the range of industries they represent,” said VB+P partner/president Kate Jeffers. “The common denominator is that each of these brands hold exceptional opportunities and are run by incredibly talented, forward-thinking marketers. This summer marks our 20th anniversary and as we look forward, we’re especially proud that new clients are coming to us because of our ability to build lasting brands by delivering on pressing issues facing marketers today – from aligning teams and objectives amongst complex brand organisations and ecosystems, to delivering holistic brand building services. We know that great things are on the horizon with each of these partners.”
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Venables, Bell + Partners, which has long-term relationships with brands such as Audi of America, Chipotle, and 3M, will deploy a range of services and work across the various new accounts.
This includes foundational brand strategy and design development, communications planning, creative development, integrated production and post-production, and Brand AI and emerging technology geared at building brand communities. Campaign work for VB+P’s newest clients will launch beginning this Fall through early next year.
